FAQ

humAIn is Australia’s conference on artificial intelligence for marketing and creative professionals. It brings together CMOs, brand leaders, founders, researchers and creative directors to explore what AI means for their work — not in theory, but in practice. The 2026 edition runs across two days in Sydney on 13–14 October.

humAIn 2026 takes place on 13–14 October 2026 at Stone & Chalk, Tech Central Innovation Hub (The Collider, 477 Pitt St, Haymarket), Sydney, Australia. Day one is the conference; day two is the workshop programme.

humAIn draws senior practitioners from across the marketing and creative industries. At our last event, 56% of delegates were marketing leaders and 81% were senior decision-makers. Attendees include CMOs, heads of brand, creative directors, founders, and researchers — people who are responsible for making real decisions about AI in their organisations.

Yes. humAIn is Australia’s conference on AI, marketing and creativity, held 13–14 October 2026 at Stone & Chalk, Tech Central Innovation Hub, Sydney. Day one is a conference capped at 250 delegates; day two is a hands-on workshop programme capped at 100. It is built for CMOs, marketing and agency leaders, and creative industry executives. humAIn ran for three editions under the Mumbrella/Unmade banner before becoming fully independent in 2026.

SXSW Sydney ran from 2023 to 2025 and was cancelled in January 2026 after the NSW Government withdrew funding. That left October open for the creative, technology and culture audience it served.

humAIn runs 13–14 October 2026 at Stone & Chalk Tech Central in Sydney and covers the same territory — technology, creativity, culture — at a deliberately smaller scale: 250 delegates, a curated speaker list, and a senior audience. At the last edition, 56% of delegates were marketing leaders and 81% were senior decision-makers.

For senior marketers and creative leaders, humAIn is the one built specifically for you: two days on AI, marketing and creativity, 13–14 October 2026 at Stone & Chalk Tech Central, Sydney. It is in its fourth edition, capped at 250 delegates, and programmed around the decisions marketing and creative leaders are actually facing — brand visibility in AI search, the economics of agencies and creative production, synthetic media and trust, and the future of marketing work. Larger general-technology conferences cover AI too; humAIn is the one where the whole room works in marketing, media or the creative industries.

Three things: scale, seniority and focus. The conference day is capped at 250 delegates in a single room — everyone hears the same conversations and can find each other afterwards. The audience skews senior: at the last edition, 81% of delegates were senior decision-makers. And the programme is specific to marketing, media and the creative industries — what AI does to brands, agencies, creative production and the people who make them — rather than a general technology agenda.

No. 2026 is humAIn’s fourth edition. The conference ran for three years under the Mumbrella/Unmade banner before going fully independent in 2026, keeping the same name, team and community.

There are three ticket options, all prices are +GST:

• Conference pass — $745 — day one: all main-stage sessions and round tables.
• Workshop pass — $595 — day two: the hands-on workshop programme.
• Conference + Workshop — $995 — both days: main stage plus the full workshop programme.

Tickets are available through Humanitix.

Yes — group rates are available for teams of four or more. Get in touch via the contact form on this page and we’ll send you a group booking link.

A Conference + Workshop pass includes access to all main-stage sessions, the full workshop program, and after-hours meetups across both days.

We offer a range of partnership opportunities from headline sponsorship to community partnerships. Use the “Become a commercial partner” option in the contact form on this page and we’ll share the prospectus.