MEET THE ADVISORY PANEL
VP Strategic Partnerships, The Martc
Elle has over 15 years of experience in employer branding, recruitment marketing and, more broadly, across AI for talent.
She was an early part of the LinkedIn APAC GTM team and led the education on how to use data (and the underpinning of AI) to change the way organisations could plan and execute talent attraction campaigns.
As an early CMO at a workforce intelligence platform, she had to write white papers on the use of ethical AI in talent, which hurtled her deeper into the uncomfortable AI space.
Now, on the leadership team at The Martec, an AI-Powered Content Marketing platform, she help large, complex enterprise organisations understand how to use AI to create content from their people (and more) from strategy to measurement. She’s on a one-woman mission to move the talk from gen-ai to actual outcomes!
Bridget has extensive experience in marketing, advertising and tech to drive growth for major businesses. She is passionate about leveraging technology to achieve better outcomes and simplifying the complex in data, tech, team building and life.
Bridget has spent the last few years working in Technology and Management Consulting at RXP Services and Capgemini Invent, to build upon almost two decades in agencies including Big Red, TBWA, Sapient, Ogilvy and Y&R. Bridget is building a new venture in partnership with Ted Horton called BRX.
Founder & Creative Chairman, Pereira O'Dell
PJ Pereira is an advertising and entertainment pioneer. He believes agencies must provide return not only for brands, but for the time consumers spend with the work. That balance is the ultimate challenge marketers face today.
PJ's credentials in content, digital, and advertising have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100 as Top CCO, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Most recently PJ was named jury president of the inaugural AI discipline at 2023 ADC Awards.
In 2023, PJ will release a book (his 5th) about the unlikely combination of Artificial Intelligence and kung fu. Pereira is particularly drawn to the concept of an AI’s influence in design and creativity, and he tries to engage this emerging tech in his own creative process whenever possible.
Group Director Business Development & Strategy, Bastion
As a senior strategic leader at media and technology companies in Australia and the US, Jenni has extensive experience redefining editorial brands for the future, building strategic partnerships across the media industry and crafting product and content strategies to grow new audiences.
She has spent her career at the forefront of digital media and the growth of content on the internet, from the golden years of Yahoo, the early days of news.com.au, the building of Pedestrian into a youth media powerhouse and the exciting, innovative years of exponential growth at Mashable.
As a senior editorial and strategic voice at Mashable in Australia and New York, she led video, audience and content strategy teams globally for the tech-media company and launched innovative products such as the first-to-market vertical video player, an e-commerce brand and data-led products to drive newsroom efficiencies.
She also brings deep knowledge of the workings of traditional media companies due to leading the digital transformation of large organisations, including the US local news broadcaster TEGNA.
Most recently, she worked in news partnerships at Meta, driving innovation for publishers through new content types, products such as Facebook News and significant investments in the news industry.
At her role at Bastion Transform, she leads business development and strategy for the content, tech and media arm of the consulting business. It allows her to use her industry knowledge to help companies transform for the next iteration of the internet, while ensuring revenue sustainability.
Bastion Transform is currently building out its AI capability and has run successful experiments for Google and newsrooms, including BusinessDesk’s AI experiment, in which AI writes news stories based on updates from the New Zealand Stock Exchange.
Jenni is interested in the practical application of AI in the media space, the strategic considerations media companies should take before implementing AI for efficiency and the need to experiment with the latest technologies to drive transformational change.
Professor of Cybersecurity and Behaviour and Associate Dean International at Western Sydney University
Dr. Alana Maurushat
Dr. Alana Maurushat, is Professor of Cybersecurity and Behaviour and Associate Dean of International at Western Sydney University. She holds a joint position in the School of Computers, Data and Mathematical Sciences and the School of Social Sciences.
Dr Maurushat is researching behavioural approaches to Cyber Incident Response, anti-money laundering through non-segmented cryptocurrency platforms, AI Generated Crime, Usable Inclusive Explainable AI, Payment Diversion Fraud and Ransomware, Cyber Reputation Risk Management, Tracking and Ethical Hacking.
She has recently become the Director of a new cyber incident response centre assisting small businesses with cyber attacks, the Western Centre for Cybersecurity Aid and Community Engagement (WCACE).
Dr Maurushat is the Cyber-Ambassador for the NSW Cybersecurity Node with AusCyber and sits as an expert reviewer in cybersecurity and big data with the Australian Research Council.
She is Special Advisor for the cybercrime investigation company IFW Global and Cybertrace, and sits on Advisory Boards for Crimestoppers, and the International Centre for Missing and Exploited Children.
Dr Maurushat lectures & researches Cybersecurity, Privacy and Security by Design, Cyber Risk Management, and Artificial Intelligence across the disciplines of law, criminology, business, political science and information communications technology.
Alana has done consultancy work on cyber security, open data, big data, technology and civil liberties for the Australian and Canadian governments, industry and NGOs.
Dr Maurushat has appeared or been published on 60 Minutes, the New York Times, The Wall Street Journal, Insight, ABC, and 730 Report, and is the author of many books and articles.
General Manager, Storyation
Andrés is the General Manager at Storyation, one of Australia's best-regarded content agencies, and a senior marketing leader who has developed strategies and content targeting audiences in Australia and around the world.
With more than 15 years experience in marketing, content, strategy and management roles, Andrés manages all of Storyation’s content and strategy work, heading a team of content leads and producers, strategists and editorial experts to create incisive and effective work for clients across industries like travel and tourism, financial services, healthcare and wellness, technology, property and more.
He also led the content program for Tourism Australia from 2014 to 2017 where he revamped the tourism body’s content. As well as discovering an unexpected love of wombats, he evolved the way Tourism Australia tackled content by combining a data-led, consumer-first approach with an editorial style of content creation. During his time, Australia.com was named among the 25 best tourism websites in the world by the good people at travel industry publisher Skift.
When he’s not putting his high-school debating skills to use leading workshops for clients, he’s probably making or eating baked goods or being a proud cat-dad to Oliver and Moxie, the latter of whom can lay claim to being named ‘The 2018 Face of Mosman Vet’.
Dre Horton wants people to live happier and healthier lives. She’s spent over 20 years as an experience & innovation leader, understanding enough about desirability, feasibility, viability, and durability to help businesses know; does someone actually want this, can we deliver against this, can we make coin from it, and does it have legs.
Her experience spans advertising, start-ups, global transformations, and lecturing. She’s survived a few incubators, several earn-outs, and the occasional Monday live TV attempted hacking.
She has helped people engage in some couch questioning for ABC’s Q&A via Twitter, enabled people to pick up that blocked number credit chasing call for EFX, made on-demand fitness accessible through buddee fitness and her current passion, helping people deal with the legacy of COVID to change personal behaviors and make better day-to-day decisions.
She is the co-founder of Knowing.Me, who are using ethical AI to empower people with genuine self-awareness and facilitate positive habit change for personal preventative health improvements.
Creative Coach & Consultant, Founder, The Ideas Business
He works with companies around the world to help innovate their idea-generation
capabilities so they can accelerate growth. Wade is also a corporate facilitator,
running ideation sessions, retreats and off-sites for companies.
Wade’s experience includes over 25 years in media, marketing and sales working
in leadership roles at Nova Entertainment, Southern Cross Austereo and dentsu.
In 2017, he started his own company - ‘The Ideas Business’ - which was recognised as one of Australia’s fastest-growing start-ups in 2021 by
The Australian Financial Review.
He is the Australian Ambassador for World Creativity and Innovation Week.
Founder, We Are Handsome
Jeremy Somers, a lifetime creative and storyteller, embarked on a remarkable path that began in the realm of photography and design.
It was his venture into Australia's early and esteemed digital agencies that truly propelled him forward. Jeremy's journey of innovation and transformative endeavors unfolded, pushing boundaries and shaping industries along the way.
In 2009, he founded the iconic fashion label, We Are Handsome, leaving an indelible impact on the landscape of style.
Driven by an insatiable thirst for change and bringing top-notch creative into the world, Jeremy ventured into uncharted territory once again in 2022, founding NotContent—the world's first AI-driven creative agency. This groundbreaking endeavor holds the potential to reshape the very foundations of the creative world.
Jeremy Somers' remarkable narrative epitomizes an unwavering commitment to pushing boundaries and an unparalleled dedication to crafting a new era of creativity.
Head of Customer Centricity & Capability at ANZ
Kate Young is Head of Customer Centricity & Capability at ANZ.
Acting as a futurist for the ANZ marketing team, Young’s remit is to ensure the bank has a
clear roadmap that outlines the capability required for future success. She ensures teams
are future-ready and proofed through up-skilling and reskilling programs. As a leader, she
takes responsibility for fostering the mindset, foresight and capability required to be a
globally competitive marketing team.
Since joining ANZ, Young has been instrumental in developing and implementing the bank’s
Marketing Masters and Brand Academy programs; which aim to help marketers reach their full potential and set them up for a successful, rewarding and future-proofed career at ANZ.
Through the second half of 2022, Young led the restructure of ANZ’s marketing division,
thoughtfully assisting in the designing and executing of the changes. This once in a career
project saw Young reorient ANZ’s marketing structure to ensure efficiencies and team
upskilling across a variety of disciplines as marketing continues to transform.
In a broader sense, Kate Young’s purpose is to inspire people to believe they are more
powerful and capable than they think. She values courage, independence, and
making a difference. These values shine through the work she does with ANZ’s Positive
Action Towards Career Engagement (PACE) Program. This involves mentoring a person
with a disability and empowering them with key life skills for the workforce.
A strategic marketing professional with over 20 years of experience, Young has worked
across industries spanning financial services, retail property management, health and
wellbeing, hospitality and tourism. Her expertise includes B2B, B2B2C and B2C roles in
large organisations, including Westfield, GE Capital and AIA Australia.