04 — Media & articles
Thinking out loud.
Essays, interviews and field notes from the humAIn desk and friends — everything we've published, newest first.
Essay - ROI of taste in the measurement era
Don’t Measure Taste. Measure What It Does.
Essay - trust in the agentic era
Trust Was Never a Data Problem
News
R/GA's global boss joins humAIn 2026, Sydney's independent AI conference, this October
Guest opinion piece
Marketing Has a New Cost. Most CMOs Aren't Measuring It
Essay - the AI Backlash
The F(AI)ustian Bargain Behind the Backlash
Conference Programme Announcement
humAIn puts friction back into creativity with Uber’s Lucinda Barlow, Ben Cooper and Screen Swap
Essay - AI provenance over purity
Proof of Life: AI provenance over purity
News - humAIn's first sessions announced
humAIn 2026 announces first sessions: a BytePlus keynote, three practitioners go head to head about what AI is doing to creative work, and Chatham House Rule roundtables
Podcast
The Paradox Of AI And The Slide Toward Creative Homogeneity
Essay - Mind The Gap: trust falls between adoption and accountability
Mind the gap: trust falls between adoption and accountability
Essay - Fork This Industry
Fork This Industry
Founding Essay
McGinn's Law: every technology repairs the damage of the one before, and AI is no exception
News
B&T joins as humAIn media partner for new two day event
Essay - the AI Altitude Problem
AI has an altitude problem
News - humAIn Media launches
humAIn launches as indie media and events platform to help Australian marketing industry navigate AI
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