05 — Speakers

The full lineup.

Every speaker taking the humAIn stage — marketers, builders, founders, leaders, creatives and critics. More to be announced.

Aaron Michie

Aaron Michie

Director, Global Marketing Operations & Strategic Programs, Foxtel / DAZN

Aaron Michie is Director, Global Marketing Operations & Strategic Programs at Foxtel / DAZN, with over 20 years' experience leading marketing and creative transformation. He connects strategy, people and technology to help global teams deliver better work at scale, spanning operating model design, AI adoption, automation and governance. An AI Pioneer with the Australian Centre for AI in Marketing, Aaron focuses on practical, responsible AI adoption that delivers commercial value while creating more space for meaningful human and creative work.

Speaker
Adam Krass

Adam Krass

Product Lead, Mutinex

Adam has spent 20 years turning marketing data into growth decisions for some of Australia's largest retail, quick-service restaurant and financial services brands. He now leads MAITE, the agents inside Mutinex's GrowthOS that turn commercial models into growth answers on demand: ask what drives growth and where the next investment returns most, and get the answer in minutes. At Omnicom he led customer data and loyalty strategy for retail and QSR brands, helping them personalise at scale and grow digital-led sales. As Chief Digital, Data and Technology Officer at UM he led analytics across Australia and an offshore hub, putting marketing mix models and machine learning behind customer investment decisions. He started in data-driven marketing at eBay, helping Australian retailers win a bigger share of the online wallet.

Speaker
Aleisha McCall

Aleisha McCall

Founder & CEO, Ultimate Edge Communications

Aleisha McCall is a Marketing, Media and AI Transformation Strategist, industry keynote speaker, multi-award winner, and a ten-time recipient of the B&T Women in Media Power List. She is also the host of The Black Box of Media podcast, where she lifts the lid on the hidden strategies behind high-performance media advertising, interviewing marketing leaders, media experts, and brand executives to uncover the tactics that consistently deliver market-beating results. As Founder & CEO of Ultimate Edge Communications, Aleisha helps organisations redesign their marketing and media advertising operating models for the AI era. Over the past two decades, she has led more than $100 million in marketing investment, generating over $500 million in client revenue and more than 1 million leads. She works with senior executives and their teams to eliminate fragmented marketing practices, integrate AI into commercial operations, and deliver measurable, high-ROI business outcomes.

Speaker
Annie Konieczny

Annie Konieczny

Australia National Chapter Lead, Unstereotype Alliance, UN Women

Annie Konieczny is a purpose-led communications and advocacy leader working at the intersection of gender equality, culture and influence. She leads the Unstereotype Alliance in Australia, convened by UN Women, bringing together leading brands, agencies and industry bodies to challenge harmful stereotypes and advance inclusive representation across advertising, media and marketing. A lawyer by training, Annie is passionate about the power of storytelling to shift culture and create meaningful change at scale.

Speaker
Annie Liao

Annie Liao

Founder & CEO, Build Club / Solaris

Annie Liao is the founder and CEO of Build Club, the company behind Solaris, an AI adoption platform helping enterprises become AI-native. What started as a global community of 70,000+ AI builders across 60+ cities has evolved into a platform for enterprise AI transformation, combining diagnostics, upskilling, champion programs and ROI tracking. Annie was named in Forbes Australia 30 Under 30 for her work making AI more accessible.

Advisory panel
Arum Nixon

Arum Nixon

Chapter Lead, Ad Net Zero Australia

Arum leads Ad Net Zero in Australia, a global sustainability program to help the advertising industry decarbonise operations and accurately promote more sustainable products, services and behaviours. Prior to this, Arum spent over 20 years in media agencies, across investment, client leadership, strategy and planning roles.

Speaker
Ashlea Vallance

Ashlea Vallance

Founder, Screen Swap by The Screenery

Ashlea Vallance is a marketing director and creative strategist with two decades of experience across tech, consumer electronics, and the creative industries. A recent graduate of an AI product management certification, she founded Screen Swap as a direct response to one of the defining tensions of our time: as AI reshapes what creativity means, the things only humans can make, by hand, imperfectly, together, matter more than ever. At humAIn, she invites participants to swap their digital screen for a printmaking screen and make something real with their hands.

Speaker
Ben Cooper

Ben Cooper

Founder, Brainstrust

Ben Cooper is an innovation and creative leader who has spent his career exploring what happens when technology changes the rules. He is the founder of Brainstrust, where he helps organisations turn emerging technology into practical advantage, and Last Friday, a community bringing together people working at the edges of creativity, technology and entrepreneurship. Previously, Ben led AI Products at R/GA and innovation at M&C Saatchi, creating new products, ventures and capabilities for organisations including Uber, Lexus, Google, NRMA and Optus. His work includes the Cannes Lions Titanium-winning Clever Buoy and NRMA Fireblanket, and has been recognised by D&AD, Cannes Lions and the Australian Financial Review. Ben also leads research into AI and creativity with D&AD, examining how artificial intelligence is changing creative work, judgement and leadership - and what humans need to protect as the technology gets better. His current work asks a simple question: as AI removes friction from making things, where does human judgement get built?

Speaker
Bridget Cleary

Bridget Cleary

Co-founder and CEO, BRX

Bridget has extensive experience in marketing, advertising and tech to drive growth for major businesses. She is passionate about leveraging technology to achieve better outcomes, and simplifying the complex in brand science, data, tech, team building and life.

Advisory panel
Bronwyn Heys

Bronwyn Heys

Chief Marketing Officer, Zambrero

Bronwyn Heys is Chief Marketing Officer of Zambrero, a global modern Mex restaurant brand, leading customer and growth strategy across markets. Zambrero was founded in Australia, with a mission to help end world hunger through its Plate 4 Plate initiative. Bronwyn is a global marketing leader, board director and senior adviser with more than 30 years' experience transforming brands and businesses. Her career spans quick service restaurants, retail and fast-moving consumer goods, with deep expertise in brand strategy, innovation, customer experience, digital plus AI transformation and team capability. She is known for brand reinvention and for turning consumer insight into commercially successful products, services and communications. Her career includes senior leadership roles as Global Brand Director for KFC, Chief Marketing Officer of Yum! Brands Canada, Marketing and Menu Director at McDonalds Australia, and Chief Marketing Officer at Mars Food Australia. She has worked across Australia, North America, Europe, Africa and Asia, and with brands including KFC, Taco Bell, Pizza Hut, McDonalds, Mars, Kelloggs, Tip Top and The Smiths Snackfood Company. Before joining Zambrero, Bronwyn was CEO of the Australian Marketing Institute, where she led the organisation's commercial transformation and strengthened its focus on professional capability, standards and AI readiness. She is a Graduate of the Australian Institute of Company Directors (GAICD), a Fellow and Life Member of the Australian Marketing Institute (FAMI) and a Certified Practising Marketer (CPM). She is passionate about building enduring brands, developing future-ready marketing teams and ensuring marketing remains a powerful driver of commercial growth.

Speaker
Celia Harding

Celia Harding

Founder, LEOPRD

Celia Harding is the Founder of LEOPRD, the world's first agency helping brands understand and influence how they show up in AI - building reputation, driving recommendation and unlocking growth. Launching in April 2025, LEOPRD works with brands locally and internationally, including Amazon, TUI, ODEON Cinemas Group, and National Dental Care. With 20 years of PR and communications experience, Celia is known for her sharp cultural instincts and commercial focus. She has launched Series A funding rounds, promoted global music collaborations, produced record-breaking live streams, and has led social and political movements that shaped public conversation. Previously, Celia founded PR Shed, a subscription PR platform that democratised publicity for startups and scaleups. Through LEOPRD, she helps brands be the answer - found, featured, and talked about by both humans and machines. LEOPRD is Provoke Media's Best New Agency Asia-Pacific 2026, and Celia is Mumbrella's PR Professional of the Year and B&T's Women Leading Tech Winner 2026.

Speaker
Emma Barbato

Emma Barbato

Creative Director, Hyperfiction Magazine

Emma Barbato is a Creative Director, keynote speaker, and architect of AI storytelling known as hyperfiction. As the creator of Bruce Ryder, Australia's first AI Celebrity and winner of Best AI Influencer 2025 at the Australian AI Festival, she is re-envisioning the future of storytelling, interactive entertainment, and digital personas. As the Editor-in-Chief and founder of Hyperfiction Magazine, and with the Bruce Ryder Show now in partnership with GenFlix, she draws on 20 years of experience in consumer psychology, branding, and media to explore how generative AI enables audiences to co-create stories, rather than just consume them.

Speaker
Hilary Badger

Hilary Badger

Executive Creative Director, Leo Australia

Hilary is an AWARD committee member and was a judge and mentor on the AWARD Lab GenAI sprint in 2026. She is ECD at Leo in Melbourne, with 20 years’ experience as a writer and creative leader. Outside of advertising, Hilary is a best-selling children’s author and Substack writer. Her best-known series, Zac Power, will be released as an animated feature in 2027.

Speaker
James Caldwell

James Caldwell

Regional GTM Director, ByteDance

With nearly 20 years of experience shaping the tech landscape, James is a strategic leader driving regional commercial strategy for BytePlus at ByteDance. Armed with an MBA from Melbourne Business School, he specialises in bridging the gap between complex AI and go-to-market execution. James is passionate about helping organisations pioneer the responsible use of emerging technologies to deliver measurably better customer experiences.

Speaker
Jason Ross

Jason Ross

Founder and digital innovation leader

Jason Ross is the co-founder of Time Under Tension, Australia’s first generative AI experience agency. Jason brings that mix of creative, commercial and technology experience to the AI frontier. He works with leaders and teams to understand what generative AI makes possible, then helps them build the skills and confidence to put it to work. A frequent speaker on AI and the future of work, he recently appeared on a Channel 10 programme discussing the technology and its impact. Jason has helped organisations turn emerging technology into better experiences for customers and employees for more than 20 years. He ran digital agency Reactive before its acquisition by Accenture Interactive, where he went on to serve as a Managing Director. He later led frog’s business in Australia and New Zealand, before co-founding Time Under Tension.

Speaker
Julia Vargiu

Julia Vargiu

Director, Australia – SI Global · Founder & MD – New Business Methodology

Julia Vargiu is Director, Australia at SI Global and Founder & MD of New Business Methodology. She helps agency and tech leaders scale, grow and maximise value, ensuring they are fit for scale and fit for sale. Born in Silicon Valley, sharpened in New York, now a proud Sydneysider, Julia brings 25 years’ experience advising creative, marketing and tech businesses across Australia, APAC and the US on strategic growth and exit readiness.

Speaker
Kate Westgate

Kate Westgate

Head of Marketing for Home Care, Unilever ANZ

Kate Westgate is Head of Marketing for Home Care at Unilever ANZ, leading brands including OMO, Surf, Comfort and Persil. With more than 12 years of experience at Unilever working across Beauty, Personal Care and Home Care, she has worked on iconic brands including Dove, Lynx, Vaseline, and TRESemme, driving growth through innovation, brand building, and strategic partnerships. Kate is passionate about developing people, building high-performing teams, and creating marketing that delivers meaningful consumer and business impact.

Speaker
Kent Boswell

Kent Boswell

Co-Founder, Head of Production, AiCandy

With over 20 years across advertising, television, and film, Kent has led high-end productions at the intersection of storytelling and craft, partnering with leading global agencies to deliver award-winning work across multiple platforms. His career spans three continents and a wide range of formats, consistently exploring new ways to bring ambitious ideas to life. He is now focused on the future of AI film production, helping define a new model of filmmaking where emerging tools make it possible to produce ideas that were previously impossible to make, while maintaining the highest standards of cinematic craft. He has also served on international award juries including Cannes Lions, London International Awards, Effie Awards, Adfest, The Webby's, New York Festivals, and Spikes Asia, where he was Jury President.

Speaker
Lauren Joyce

Lauren Joyce

Founder, Gun For Hire

Lauren Joyce is the founder of Gun For Hire, an executive growth consultancy that primarily helps CEOs and CMOs at consumer brands operate like media companies. She spent two decades leading media and creative agencies, most recently as Chief Audience & Content Officer at ARN, where she ran content strategy, podcasting and audience growth across the network's national portfolio. At humAIn, Lauren presents AdLab on behalf of Abe's Audio: and shows how AI is transforming commercial audio production without losing the creative talent behind it.

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Lou Compagnone

Lou Compagnone

Director of AI, Datacom

Lou Compagnone is the Director of AI at Datacom, where she leads the company's internal AI transformation and helps enterprises move from just adopting AI tools to adapting the way they operate and deliver value. She combines experience in emerging technology, strategy, service design, and futures thinking to help organisations create, shape, and prepare for their AI-driven future. For the past two decades, Lou has worked in New Zealand, Australia and the UK to solve a diverse range of challenges – from helping citizens access better services to helping singles find their someone. With a deep commitment to using AI for good, she focuses on creating meaningful solutions that solve genuine problems, elevate experiences, and deliver tangible value for both businesses and the people they serve.

Speaker
Louise Cummins

Louise Cummins

CEO and Co-Founder, Australian Centre for AI in Marketing

Louise Cummins is CEO and Co-Founder of the Australian Centre for AI in Marketing (ACAM). A former CMO at World Vision Australia, she brings over 25 years’ experience, including senior roles at H&R Block and Optus. Through research, education and advisory work, Louise helps leaders connect responsible AI adoption to commercial outcomes and prepare marketing teams for the future.

Speaker
Lucinda Barlow

Lucinda Barlow

Head of International Marketing, Uber

Lucinda leads Uber's International Marketing team, overseeing over 60 countries across APAC, EMEA, and LATAM. She drives cross-market synergy while strengthening Uber's local presence — scaling go-to-market strategies, elevating global marketing capabilities, and fostering bold creativity and innovation. Prior to this, she was Head of Marketing APAC. Under her leadership, Uber has launched award-winning campaigns, including Tonight I'll Be Eating, Get Almost Almost Anything, and When You've Done Enough. Before Uber, Lucinda led global consumer and product marketing for YouTube in California, helping grow its user base to two billion daily users. She built YouTube's product marketing function, launched its ad-supported original content, and scaled YouTube's Culture & Trends operation worldwide. Prior to that, she spent seven years leading Google's marketing and communications in Australia and NZ, shaping the brand, supporting businesses online, and spearheading key partnerships. With 25+ years of experience across tech, media, internet, and mobile across APAC, Lucinda has held leadership roles at Symbian, where she led global marketing and built the company's first China office. She has also worked in two internet startups and began her career as a mission-critical systems engineer at BHP. Lucinda holds first-class honours degrees in Electrical Engineering and Computer Science and an MBA from INSEAD. She now lives in Bronte Beach, Sydney, with her husband and three children.

Speaker
Luke Burton

Luke Burton

AARON Award-winning filmmaker, editor, composer and multimedia artist

Luke Burton is an AARON award winning filmmaker, editor, composer, and multimedia artist with 30 years of experience, now pioneering generative AI in creative production. Since 2020, he has combined expertise in direction, cinematography, composition, sound design, and editorial craft with AI workflows, and created recent campaigns for Uber, Crocs, Lenovo, AMD, and Cadbury. Burton now helps brands integrate GenAI, demonstrating how traditional production skills — direction, camera movement, editing rhythm, music composition, audio design — converge with AI's incredible speed and flexibility to unlock imaginative work at scale.

Speaker
Mandie van der Merwe

Mandie van der Merwe

Chief Creative Officer, Saatchi & Saatchi

Mandie brings over 25 years of creative experience. She has transformed brands across three continents with the belief that business and social problems can be solved with great ideas that are executed beautifully. It is this philosophy that has led to her work being recognised over 300 times at the most prestigious local and international award shows.

Speaker
Marcus Tesoriero

Marcus Tesoriero

Co-Founder, Head of Creative, AiCandy

Marcus is an award-winning creative leader with extensive experience building brands at some of the world's leading integrated agencies, including Ogilvy, DDB and Dentsu Creative. Beyond filmmaking, his career has spanned a range of specialised marketing disciplines, giving him deep expertise across mobile, social, data, PR, health, commercial architecture and AI. His work has been recognised at every major creative and effectiveness award show globally, including D&AD, One Show, Clio, LIA, the Effies, London IPA for Effectiveness, Spikes and Cannes Lions. As Co-Founder of AiCandy, Marcus now combines creative excellence and craft with commercially-driven thinking to push the frontier of AI filmmaking, making impossible ideas possible for brands of every size.

Speaker
Marie Conley

Marie Conley

Executive Strategy Director, APAC, R/GA

As APAC Executive Director of Strategy at R/GA, Marie sets the direction that helps brands succeed in the age of AI, creating new ways of working for both the company and its clients. Marie has always worked across different strategic disciplines. Prior to joining R/GA, Marie worked at The Pharm, a global WPP shop that wasn't just multi-disciplinary, it was multi-agency. Creative from VML, PR from Ogilvy, tech from Wunderman Thompson and media from EssenceMediacom – all working as one agency for the global health and beauty brand, Walgreens Boots Alliance. Prior to that, Marie was Head of Strategy at TBWA London, where she helped build out the agency's Disruption approach, linking the data studio and design studio to create award-winning work across sport, fashion, technology and gaming. Marie has won both APG and Effie awards, because her ambition has always been strategy that actually works. Before her 20 years as a strategist, Marie started her career as a graphic designer, having graduated from Visual Communication at UTS before completing a Master of Commerce at the University of Sydney.

Speaker
Marie Dowling

Marie Dowling

Founder, Gust PR

Marie Dowling is the founder of Gust PR, an AI PR platform for nimble marketing and modern creatives. After a decade in public affairs and PR, she noticed the PR industry kept on automating the wrong thing: more pitches, faster, to more journalists already drowning in slop... She became obsessed with how to use AI for good stories, attention and journalists' sake. Marie also hosts Friday Viibe, an AI community for marketers and comms pro to come experiment with AI. She's based in Sydney.

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Marie-Céline Merret Wirström

Marie-Céline Merret Wirström

Creative Director, MC&V

Marie-Céline Merret identified the commercial potential of AI in production early and has spent the past two years proving it under real agency conditions. Her career spans experiential design and creative technology at Fake Love NYC (A New York Times Company), delivering global work for Google, Samsung, Lexus and 7Up, co-founding Monks ANZ, and leading AI-native production as Head of Creative Technology & AI at MADE THIS Clemenger BBDO. With a foundation in creative technology, digital production and experiential design, MC brings rare fluency across code and craft. At MC&V, MC leads creative direction and production, curating specialist AI artists globally to deliver emotionally resonant work that ships on time, on budget, and to brand and business objectives.

Speaker
Matt Jones

Matt Jones

humAIn MC · Founder, Think Story · Co-founder, Four Pillars Gin

Matt Jones is obsessed with both the transformative impact of technology and the strategic power of story. He’s a former political speechwriter turned brand strategist who co-founded and sold Australia’s leading spirits business, Four Pillars Gin. Today, Matt is a creative strategist, keynote speaker, writer, host of the podcast StoryWork and founder of the strategic advisory firm Think Story Experience. Matt is also the author of Lessons From Gin. You can follow all Matt’s writing, podcasting and work at matt-jones.com.au

Speaker
Matt Plant

Matt Plant

Head of Behavioural Science and Ai, Thinkerbell

Matt Plant is Thinkerbell's Head of Behavioural Science and Ai. Matt has brought the worlds of Behavioural Science (sociology, anthropology, neuroscience, psychology and behavioural economics) to national and international brands to solve a host of challenging human problems. Including: researching the values of the Australian Psyche, international behaviour change projects across airport operations, and positioning an organisation creating a new approach to scientific research. Matt's experience spans research, brand and comms strategy, CX strategy and behaviour change and now the world of Ai.

Speaker
Megan Ormsby

Megan Ormsby

Head of Communications, Devices & Services at Amazon

Megan Ormsby leads communications for Amazon’s Devices & Services, the company’s consumer innovation division, with a focus on driving public understanding of Amazon’s AI-powered devices and digital experiences with a customer-first mindset. Megan has spent her career working for transformative technology businesses, helping shape how emerging technologies are understood, trusted, and adopted. Megan is passionate about the role AI can play in improving people’s lives and ensuring this transformative technology is communicated in ways that are accessible, relevant, and grounded in real-world experiences.

Speaker
Neil Ackland

Neil Ackland

Founder, Lokol

Neil Ackland is a serial entrepreneur having founded multiple successful companies, most notably Sound Alliance, inthemix and Junkee Media, one of Australia’s most awarded digital publishers, before its sale to ASX-listed oOh!media in 2017. Following the sale, he joined oOh!’s executive team as CMO and launched reo, its retail media arm. His career has been spent helping people discover the things they love, across media, creators, publishers and retail media. He co-founded Lokol in late 2025.

Speaker
Oren Fixler

Oren Fixler

External Channels & Media, Telstra

Oren Fixler leads External Channels & Media at Telstra, where he’s spent years helping the brand show up in ways that feel human, useful and occasionally a bit fun. He leads the telco’s social, owned and earned media activity. Before diving deep into the world of comms and corporate affairs, he started out behind a camera, in content production and photojournalism, followed by various commercial roles across Telstra’s retail and product development groups. Along the way, he’s also steered the company’s employee communications, shaped its reputation strategy, and plays a lead role in issues and crisis management. Oren is a graduate of RMIT University’s Entrepreneurship program.

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Dr Patrick Aouad

Dr Patrick Aouad

Founder & CEO, CU Health

Dr Patrick Aouad is an internationally published specialist neurologist and the founder and CEO of CU Health, Australia's leading health and wellbeing platform for employees. CU Health was developed to support the increasing demand on employees, and to protect organisations from the negative impact employee mental and physical health can have on culture, performance and engagement. CU Health was recently unveiled as Australia's and NZ's first complete health and wellbeing solution for businesses. Powered by technology, with humans at the centre, it is the "how" to a $200 billion economic problem in Australia alone. Patrick is passionate about improving health outcomes for people through human-centred technology, and is Australia's leading voice on workplace wellbeing and its economic impacts in an era of rapid technological and social change.

Speaker
Pip Bingemann

Pip Bingemann

Co-Founder, Springboards.ai

Springboards helps keep creative people in the creative equation by using AI to spark ideas, not replace them. Its proprietary model, Flint, is the worlds only divergence model and designed to push AI beyond predictable outputs into more original, unexpected thinking. With 15+ years across advertising, media, and marketing, Pip is focused on building tools that keep people at the centre of the creative process.

Advisory panel
Rhys Delios Callanan

Rhys Delios Callanan

Senior Creative, We The People

Rhys’ creative career technically started in primary school, drawing personalised characters for classmates and charging a gold coin a pop. Since then, his experience has stretched from traditional advertising campaigns and social-first work to emerging AI-led production, with a focus on sharp insights, strong ideas, thoughtful craft and finding new ways to bring them to life. His ideas have picked up recognition along the way, including AWARD GenAI Sprint, Cairns Crocodiles Hatchlings and TBWA Disrupt AI Film Festival.

Speaker
Robin Forbes

Robin Forbes

Global CEO, R/GA

As the Global CEO, Robin partners with senior clients to help deliver growth and change. Robin is the catalyst for R/GA’s global business vision, working to ensure the agency continuously strives to deliver transformational work. Robin has been with R/GA since 2014. Prior to his current role, he served as the Global Chief Client Officer, the EVP Managing Director of R/GA’s Brand Design and Consulting practice, and the Managing Director of R/GA’s US Region. Prior to that, Robin was the Managing Director of R/GA New York, the agency’s largest office, where he was responsible for growth, operations, and new business development. Robin originally joined R/GA as an SVP, Group Managing Director, leading a multi-disciplinary team focused on building innovative work for clients like Verizon, Shopify, Jet.com, and Samsung. Before joining R/GA, Robin spent 13 years at Blast Radius, was a consultant at Arthur Andersen, and implemented a World Bank initiative in Chile to digitize schools and reform the national pedagogy. Robin is a graduate of the University of British Columbia where he earned his Bachelor of Commerce in international business and the Columbia University Business School Executive Education program.

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Ross Colebatch

Ross Colebatch

Executive Producer, Photoplay Photography

As an Executive Producer at Photoplay Photography, Ross works with photographers, filmmakers, agencies and brands to bring creative ideas to life across advertising, digital, television and live experiences. With a background spanning production, digital strategy, marketing and the arts, Ross specialises in turning ambitious creative concepts into practical, deliverable productions. His perspective bridges the gap between creative vision and real-world execution, making him uniquely placed to discuss what it takes to get great ideas over the line, on time, on budget, and without compromising the work.

Speaker
Sam Garven

Sam Garven

Founder, Hello Canopy

Sam Garven has spent more than a decade building in the Australian tech and startup ecosystem. She scaled Zip Co from 130 to 1,300 people globally, was one of the earliest hires at a $10M VC-backed startup, and founded a nonprofit raising awareness of discrimination and harassment in tech. Most recently, Sam founded Hello Canopy, a Techstars backed startup building a contextualised insights platform for HR and Operations teams — nominated for Best New Idea, with Sam herself recognised as Industry Champion at the Best in Tech Awards. She also took the stage at SXSW as a Future of Work finalist. Today, Sam works as an early stage advisor and consultant, helping founders navigate the messy 0–1 and see around the corners of what's coming next.

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Sam Turley

Sam Turley

Invention Lead, Mindshare

For over 22 years, Sam has dedicated her media career to driving industry change and unlocking growth for the world’s leading brands through innovation across media, technology and culture. With experience spanning Europe and APAC, Sam leads Mindshare Australia’s National Invention and Inclusive Innovation division, where her work has achieved global recognition and earned her a place on the AdNews Top 10 Power List for Industry Changemakers. Sam represents WPP as a member of the Unstereotype Alliance.

Speaker
Sneha Rathod

Sneha Rathod

Head of AI Capabilities & Solutions, SBS

Sneha Rathod is Head of AI Capabilities & Solutions at SBS, where she leads the organisation's AI Program across governance, policy, enterprise-wide solutions, content and distribution, and education. She works to ensure AI use across one of Australia's most linguistically and culturally diverse media organisations strengthens, rather than undermines, audience trust and representation. With over 15 years' experience spanning digital product management, business analysis, and AI innovation across media, retail, and financial services, Sneha has led large-scale platform migrations, incubated AI pilots into enterprise-wide solutions, and built the cross-functional collaboration needed to embed AI capability responsibly into complex organisations. Her work sits at the intersection of technology, governance, and culture, translating AI strategy into practical frameworks that teams can actually use.

Speaker
Stela Solar

Stela Solar

CEO, Stone & Chalk

Stela Solar is the CEO of Stone & Chalk, Australia's largest innovation community. Stela also serves on the Data & AI Advisory Council at Beyond Blue. A recognised technology leader, she was previously Managing Director for Data&AI at Accenture ANZ, served as the Inaugural Director of Australia's National AI Centre and Co-chair of the Commonwealth AI Consortium, after holding several leadership positions at Microsoft, including Global Director of AI Solution Sales and Global Partner Co-sell Leader. Throughout her distinguished 20 year career, she has driven business model transformations that enable organisations to capture new opportunities through emerging technologies including Cloud, IoT, and AI, and has developed nation-wide AI frameworks such as the Voluntary AI Safety Standard. Combining her background in sustainability and creative industries with deep technical expertise, Stela is known for delivering business outcomes anchored in business value, market differentiation and responsible impact. Beyond her professional endeavours, Stela enjoys sailing and tries to find time to play cello and piano.

Speaker
Stu Wragg

Stu Wragg

Chief Strategy Officer, Herd MSL

Stu loves learning, spotting patterns and joining dots - something he gets to do every day as Chief Strategy Officer at Herd MSL. Working to support some of Australia's best-known brands, Stu helps organisations earn their place through earned-first communication that drives relevance and reputation, and creates commercial impact. Stu recently helped launch Elevate, Herd MSL's AI search offering, designed to help brands earn visibility, trust and recommendation in an AI-first world through expertise from across Herd MSL and Publicis Groupe.

Speaker
Tara Iwamoto

Tara Iwamoto

Co-founder, Vibe Coding Lab

Tara Iwamoto is the co-founder of Vibe Coding Lab, a community that teaches women and underrepresented builders to make real things with AI, no coding experience required. At the last event, 30 women shipped working apps in a single afternoon, and the day scored 9.2 out of 10. She brings 12 years of operations and creative leadership to the work. She has led delivery across four APAC markets at Google, run a content studio at POPSUGAR Studios that she scaled from 20 people to over 100, and held senior roles at WPP and oOh!Media. She now runs her own operations consultancy. Her interest in vibe coding grew sharper when she noticed she was usually one of only two women in the room at these workshops. That made her mad enough to do something about it, and Vibe Coding Lab is what she built.

Speaker
Tea Uglow

Tea Uglow

CMO and AI consultant

Tea Uglow is a Peabody-winning creative director & brand strategist, a non-executive director, and CMO who spent 18 years building Google’s Creative Lab working with global brands and orgs. She currently mentors creatives online & consults for clients, agencies, cultural orgs and creative leaders on AI innovation and strategy and how to bring their workforce with them on that journey.

Advisory panel
Vinne Schifferstein Vidal

Vinne Schifferstein Vidal

Strategy & Partnerships, MC&V

For over two decades, Vinne Schifferstein has built production companies balancing creative ambition with commercial reality. Trained in Marketing, Media Economics, and Law, she's led businesses across four countries from Publicis and Omnicom to startups. At Monks, she co-founded the ANZ operation and delivered global production for BMW across 29 markets. Her AI approach is business-focused: after seeing ChatGPT's client impact, she completed MIT's AI program and built production capabilities at MADE THIS Clemenger BBDO. A former marketer herself, she translates production complexity into business outcomes. At MC&V, Vinne leads strategy, partnerships, and delivery ensuring every project is commercially sound and operationally flawless.

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