Programme

Turning AI adoption into real marketing advantage

AI is already embedded in marketing teams, workflows and technology stacks. The task now is turning all that activity into measurable growth; knowing where AI creates real advantage, and how human judgement, creativity and trust remain essential to making brands worth choosing.

AI search, brand visibility and the future of customer choice

The humAIn 2026 programme tackles the questions marketing, media and creative industry leaders are confronting in practice. How does brand visibility change when search, shopping and recommendation are mediated by AI, and by agents acting on the customer's behalf? How do you remain distinctive when every competitor can produce more content, faster and cheaper? Which parts of the marketing operation should be automated, augmented or kept deliberately human?

The future of marketing teams, creativity and work

The programme also examines what AI means for the economics of agencies, creative production and in-house teams; where judgement, taste and craft still earn their keep; and how the role of the CMO is changing.

It takes on the future of work directly: how marketing roles are changing, which skills matter, and how the industry develops the talent it will need in 2030.

Synthetic media, AI influence and the future of brand trust

Trust is a central theme: how brands maintain credibility as synthetic content becomes ubiquitous, the role of artificial influencers and hyperfiction in entertainment, how audiences respond to AI influence, and whether authenticity can still create competitive advantage.

For the leaders shaping the future of AI in marketing

humAIn is built for the people making these calls: 250 marketing, media, agency and technology leaders in one room. You'll leave with a clearer view of the choices ahead, the trade-offs involved and how your peers are turning AI into meaningful results.