The Return of Big Ideas.

For decades, big ideas in advertising have slowly been squeezed out, deemed too expensive, too ambitious or simply impossible to produce. AI is changing all that. In the right hands, AI filmmaking is giving brands and agencies the ability to realise work that was once banished to the bottom drawer.

But removing traditional production constraints doesn’t remove the need for judgement. Kent and Marcus will share insights from the frontline of commercial AI filmmaking, demonstrating why a deep background in creativity, storytelling and filmmaking craft matters more than ever.

They’ll explain what the technology can genuinely do, where it still falls short and why great storytelling, direction and craft still require thousands of human decisions to create a film that truly stands out on the world stage.

Most importantly, they’ll show how AI is changing the relationship between creative ambition and production cost. When spectacular worlds, characters and stories are no longer reserved for the biggest budgets, creativity becomes the great equaliser, allowing any brand to think bigger, push ideas further and make the impossible.