Day 02 Workshops The Taste GapBrand Discovery in the AI Age

Build a Business AI Can't Commoditise: What Buyers Will Value in Three Years

AI can improve margins, accelerate delivery and create new products. It can also commoditise capabilities, flatten differentiation and make a business easier to replicate or price down.

Julia Vargiu, Director Australia, SI Global

Julia Vargiu, Director Australia, SI Global
About this session

AI can improve margins, accelerate delivery and create new products. It can also commoditise capabilities, flatten differentiation and make a business easier to replicate or price down. In this practical workshop, leaders of agencies, consultancies, SaaS and technology-enabled businesses will assess where AI is increasing enterprise value, where it may be eroding it, and what will remain genuinely defensible in three years. Drawing on global, regional and Australian deal activity, participants will examine the questions increasingly being asked by investors, private equity firms and strategic buyers, and leave with a clearer view of what to strengthen, redesign or stop relying on — and how judgment, trust, creativity, relationships and sector expertise can become more valuable as production gets easier.

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The Taste GapBrand Discovery in the AI Age