Two conversations,
one room.

01 — The premise

The builders

How AI works

Models, tools, capabilities, speed. The people shipping the systems; what's actually possible this quarter, and what's still hype.

The leaders

What AI means

For creativity, culture, jobs and decision-making. The marketers, creatives and leaders putting these systems to work in the real world.

Most events pick a lane. humAIn brings them together.

One room. A shared frame of reference.

AI conversations often happen at different altitudes. Technical possibility, creative ambition and business reality can feel like separate discussions.

humAIn brings them together. Our single-stream conference gives everyone a shared foundation: the same talks, different perspectives and the opportunity to question assumptions together.

We build a common language for what the technology can do, what it means for our work and where human judgement matters. That understanding carries into the roundtables, the conversations between sessions and the decisions we make afterwards.

We don’t need to agree on everything. But we make more progress when we share an altitude.

Explore the programme →

Who humAIn is for.

02 — The room

CMOs & marketing leaders

Using AI in brand & growth — navigating content velocity, AI search and what earns trust when machines mediate discovery.

In-house · Brand · Growth

Founders & builders

Building AI products & startups who want the cultural context and the hard questions, not just the next changelog.

Startups · Product · Engineering

Researchers

Exploring AI & culture — operators and thinkers who need judgement and perspective more than another hype cycle.

Research · Academia · Policy

Creative directors & strategists

Working with generative AI — designers, directors and strategists navigating craft and authorship when generation is effectively free.

Studios · Agencies · Independents

Past delegates

24% CMO + marketing directors

17% Founders + Builders

35% Senior creatives, strategists and agency leaders

81% Decision-makers in the room

Previous attendees

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Meet the people leading AI adoption

— The lineup

Hear from leaders, creatives and technologists working through AI’s possibilities, limitations and consequences. Their learnings, Their definitions of value. What they protect and what they automate.

Bring your questions to the people building the technology, applying it in business and examining its impact on our lives.

Lucinda Barlow

Head of International Marketing, Uber

Speaker

Robin Forbes

Global CEO, R/GA

Speaker

Tea Uglow

CMO and AI consultant

Advisory panel

Kate Westgate

Head of Marketing for Home Care, Unilever ANZ

Speaker

See the full lineup → + 36 more being announced

The big questions.

03 — The themes

↗

Theme 01

AI & Creative Work

How AI is changing who makes creative work, how it gets made, and what it is worth.

AI is altering the economics of agencies, production and in-house teams. Workflows, roles, costs and the relationship between time, output and value are all moving at once. What gets automated, and who takes the benefit when production gets faster and cheaper? And if AI does the work juniors used to do, who becomes senior?

Covers the future of marketing teams and roles, the changing CMO, the skills the industry needs by 2030, and the talent pipeline.

↗

Theme 02

Brand Discovery in the AI Age

What happens to visibility and customer choice when machines sit between brands and people?

Search, shopping and recommendation now run through AI. Consumers ask an LLM what to buy, or hand the decision to an agent. What makes a brand more likely to be surfaced, recommended or chosen by a machine? And how does marketing change when the machine is the first thing the customer meets?

Covers AI search, brand visibility, agentic commerce and what it takes to grow a brand today.

↗

Theme 03

The Taste Gap

As the cost of making falls, the value of knowing what's worth making rises.

AI generates competent work at extraordinary scale. The harder problem is choosing: what is distinctive, what deserves attention, what should be rejected, and what carries a point of view rather than an average. The capability at stake is telling the plausible from the meaningful. We ask whether judgement, craft and intention become the real competitive advantage, and how organisations build them deliberately rather than assuming they survive automation.

Covers taste, creative direction, editorial judgement and how creative capability gets developed.

↗

Theme 04

Culture as Training Data

AI learned from us. Now it shapes what audiences see, and whether they believe any of it.

AI systems are trained on accumulated output, assumptions and bias, and they now sit inside marketing, media and everyday decisions. That makes representation, influence and responsibility hard to separate from performance. Who gets represented when a machine generates at scale, and who is responsible? And the commercial question underneath: how does a brand keep credibility when audiences can no longer assume that what they see, hear or read was made by a person?

Covers bias, representation, provenance, synthetic media, AI influence and the growing backlash.

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What people leave with.

07 — Testimonials

“

humAIn is where builders go to share what they're actually doing and hearing. Less theatre, more honesty. Less AI hype, more people making things, testing things, and being generous about what's working and what isn't.

It will always mean a lot to us — humAIn was the first stage for Springboards, and helped us launch into the world.

Pip BingemannCo-Founder & CEO, Springboards

“humAIn is one of those rare events where you know you will always bring home a new type of knowledge.”

Marko MarkovicFounder, AdFixus

“I find that when I go to a conference, there is usually one session if I'm lucky that inspires. At humAIn, every session was current, relevant and informative. Congrats on curating such great content — I went back to work with lots of ideas to share.”

Carolyn HyamsMarketing Director, Aquent

“I learnt a lot from others in the media and marketing ecosystem who are applying AI in very smart ways. humAIn is a really lovely community of practice at the heart of AI in comms — people are very generous with their knowledge.”

Samara KitchenerFounder & MD, House of Kitch

“humAIn brings together all the leaders in AI in media and marketing — be there if you want to be part of creating the future of the industry!”

Ross DawsonChairman, Advanced Human Technologies Group

“AI is quietly rewriting the relationships between agencies, platforms, publishers and brands. humAIn matters because it brings those voices together around the same table — to share what we're learning in real time and design better futures for the industry instead of having change done to us.”

Karen PowellFounder & CEO, Omnipresence

Get tickets →

What remains
irreducibly human
in the AI era.

Two conversations,
one room.

How AI works

What AI means

One room. A shared frame of reference.

Who humAIn is for.

CMOs & marketing leaders

Founders & builders

Researchers

Creative directors & strategists

Meet the people leading AI adoption

Lucinda Barlow

Robin Forbes

Tea Uglow

Kate Westgate

Our partners.

humAIn
2026

The big questions.

AI & Creative Work

Brand Discovery in the AI Age

The Taste Gap

Culture as Training Data

Thinking out loud.

Don’t Measure Taste. Measure What It Does.

Trust Was Never a Data Problem

R/GA's global boss joins humAIn 2026, Sydney's independent AI conference, this October

Scenes from the floor.

What people leave with.

Get in touch.

The community.

A year-round home for the humAIn community.

Two conversations,one room.

How AI works

What AI means

One room. A shared frame of reference.

Who humAIn is for.

CMOs & marketing leaders

Founders & builders

Researchers

Creative directors & strategists

Meet the people leading AI adoption

Lucinda Barlow

Robin Forbes

Tea Uglow

Kate Westgate

Our partners.

humAIn2026

The big questions.

AI & Creative Work

Brand Discovery in the AI Age

The Taste Gap

Culture as Training Data

Thinking out loud.

Don’t Measure Taste. Measure What It Does.

Trust Was Never a Data Problem

R/GA's global boss joins humAIn 2026, Sydney's independent AI conference, this October

Scenes from the floor.

What people leave with.

Get in touch.

The community.

A year-round home for the humAIn community.

Get the signal,not the noise.

Two conversations,
one room.

humAIn
2026

Get the signal,
not the noise.