Art + Science: AI for content
The latest session humAIn | human creativity x AI focuses on the uses of generative AI for content creation
top of page
humAIn | human creativity x AI
The rapid pace of development in AI is already having an impact on the world of media and marketing.
From media planning to creative ideation, agency remuneration to campaign personalisation, AI and machine learning are, without question, changing how business is done, how creativity is valued and how we work.
humAIn is an AI conference for the media and marketing industries. It aims to distinguish the helpful from the hype-cycle, and examines the real-world applications of AI for the media and marketing industry, now and in the near future.
This event will build a community of practice discussing and defining the key implications, showcasing successful case studies, and helping the industry grapple with emerging issues to make best use of this new technology.
Our objective for humAIn | human creativity x AI is to deliver a program which sees everybody leave with a playbook to make the most of the AI wave in their own jobs, and to connect the humAIn community to the service providers and technologists who can offer practical benefit in the immediate and medium term.
The full program is currently in development. Sign up to stay in the loop.
Sessions
SESSIONS
AI Unleashed
Embracing artificial intelligence in marketing today
Panellists discuss how to build a culture of experimentation, build capability and ship outcomes now, rather than waiting for ‘perfect’.
The panel will share examples and case studies of how they’re using AI for planning, campaign development and execution, where they see the major efficiency drivers of AI in the near future, and their perspectives on creating a workplace culture which enables staff to adapt to the speed of the technological evolution.
The Great DebAIte
The Great DebAIte, will see two opposing teams dispute the proposition:
“Generative AI is not a threat to media and marketing jobs, but a much-needed tool to expand what’s possible at speed and low cost”.
AI Upfronts
Traditionally, media upfronts are an annual event in which TV networks and media owners showcase their upcoming programming, new properties and advertising opportunities for the upcoming year.
The AI upfront format will be a Shark Tank-esque fast round of lightning pitches. At the close of the session, the audience will be able to vote on the pitch they feel is going to offer most benefit to their work lives.
SESSIONS
AI Unleashed: Embracing artificial intelligence in marketing today
Decisions at speed - AI for market mix modelling
Panellists discuss how to build a culture of experimentation, build capability and ship outcomes now, rather than waiting for ‘perfect’.
The panel will share examples and case studies of how they’re using AI for planning, campaign development and execution, where they see the major efficiency drivers of AI in the near future and their perspectives on creating a workplace culture that enables staff to adapt to the speed of the technological evolution.
The panellists include:
-
Joel Moran, Growth & Brand Director, Afterpay
-
Cameron Luby, Senior Director, Brand Marketing, Optus
-
Bridget Cleary, CEO, BRX
-
Marty Hungerford, Chief Innovation Officer, BRX
The session will see Bank of Queensland and CMC Markets discussing their use of AI, particularly the SaaS marketing investment analytics platform Mutinex, founded by Henry Innis and Matt Farrugia. Henry will offer insight into how Mutinex has developed its platforms using AI, and the competitive advantage this use of predictive artificial intelligence gives brands.
The panellists include:
-
Melody Townsend, General Manager - Retail Marketing, BOQ Group
-
Liam Loan-Lack, Head of Marketing APAC & Canada, CMC Markets
-
Henry Innis, Co-Founder and Chief Executive, Mutinex
AI x CX
Explores the ways in which brands are starting to deliver greater personalisation with generative and predictive AI tools, including using AI-powered chatbots to help consumers make transactions.
Speakers include:
-
Kate Young, Head of Customer Centricity & Capability, ANZ and
-
Con Frantzeskos, Managing Director, Penso
Art + Science: AI for Content
Hear examples of how AI has been used effectively for AI content creation.
Speakers include:
-
Matt Martel, Publisher, BusinessDesk NZ
-
Emile Rademeyer, Executive Director, Creative Strategy, VANDAL
-
Mary Proulx, Co-founder, Bread Agency
The Great DebAIte
The Great DebAIte, will see two opposing teams dispute the proposition:
“Generative AI is not a threat to media and marketing jobs, but a much-needed tool to expand what’s possible at speed and low cost”.
AI Upfronts
Traditionally, media upfronts are an annual event in which TV networks and media owners showcase their upcoming programming, new properties and advertising opportunities for the upcoming year.
The AI upfront format will be a Shark Tank-esque fast round of lightning pitches. At the close of the session, the audience will be able to vote on the pitch they feel is going to offer the most benefit to their work lives.
SPEAKERS
NEWS
REGISTER NOW TO SAVE
2
Unmade Subscriber Discount
Save 30% on any ticket* as a Unmade paying subscriber.
Click here to subscribe to Unmade.
*Coupon code is provided behind the Unmade paywall. Enter code to activate discount.
ADVISORY PANEL
ACKNOWLEDGEMENT OF COUNTRY
Unmade acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community.
We pay our respects to their Elders past, present and emerging. HumAIn will be held on Gadigal Country.
bottom of page