PROGRAM
12:30 PM - Registration Opens
1:00 PM - Conference Opening
1:15 PM - AI Unleashed: Embracing artificial intelligence in marketing today
How to build a culture of AI experimentation, build capability and ship outcomes now, rather than waiting for ‘perfect’.
​​
The panellists include:
-
Joel Moran, Growth & Brand Director, Afterpay
-
Cameron Luby, Head of Consumer Marketing, Optus
-
Bridget Cleary, CEO, BRX
-
Marty Hungerford, Chief Innovation Officer, BRX
2:00 PM - Decisions at speed - AI for market mix modelling
The session will see senior marketers from Asahi, Bank of Queensland and CMC Markets discussing their use of AI for optimising their advertising planning and buying. Henry will offer insight into the competitive advantage using predictive artificial intelligence gives brands.
The panellists include:
-
Melody Townsend, General Manager - Retail Marketing, BOQ Group
-
Liam Loan-Lack, Head of Marketing APAC & Canada, CMC Markets
-
Megan Quinn, Head of Consumer Data and Analytics, Asahi Beverages
-
Henry Innis, Co-Founder and Chief Executive, Mutinex
2:45 PM - Afternoon Tea and Networking Break
3:05 PM - AI Upfronts
The AI upfront format will be a Shark Tank-esque fast round of lightning pitches. At the session's close, the audience will be able to vote on the pitch they feel will offer the most benefit to their work lives. Click here to read more.
​
Presentations from:
-
Ben Hayes, Founder, BLCKLIGHT (RAGE)
-
Jamie Ragen, CX Technology and Innovation Director - Adobe
-
Pip Bingemann, Director & Co-Founder - Trilingual (AdGPT)
-
Abe Udy, Founder - Abe's Audio (Dashi)
-
Jason Ross, Co-Founder - Time Under Tension
3:50 PM - AI for CX
Explore the ways in which brands are starting to deliver greater personalisation with generative and predictive AI tools, including using AI-powered chatbots to help consumers make transactions.
​
Speakers include:
-
Adam Donnelly, Strategist, Independent Consultant
-
Elle Green, VP Strategic Partnerships, MarTec
-
Con Frantzeskos, Chief Growth & Innovation Officer, GrowthOps
4:35 PM - 10-Minute Break
4:45 PM - Art + Science: AI for Content
Hear examples of how AI has been used effectively for AI content creation in creative production, social media and marketing campaigns.
​​
Speakers include:
-
Ivy Hornibrook, Product Lead, Canva
-
Emile Rademeyer, Executive Director, Creative Strategy, VANDAL
-
Mary Proulx, Co-founder, Bread Agency
-
Rick Durham, Senior Enterprise Account Executive, Meltwater
5:30 PM - The Great DebAIt
​
The Great DebAIt will see two opposing teams dispute the proposition:
​​
“Generative AI is not a threat to media and marketing jobs, but a much-needed tool to expand what’s possible at speed and low cost”.
​​
The speakers are from a range of backgrounds from across the media and marketing world:
​​
-
Dre Horton, Co-Founder, Knowing.Me
-
Wade Kingsley, Founder, The Ideas Business
-
Henry Innis, Co-Founder and CEO, Mutinex
-
Cam Price, Co-Founder and CEO, Leadstory
-
Larissa Thorne, Director of Digital and Content, Keep Left
-
Emile Rademeyer, Executive Director, Creative Strategy, VANDAL
