MEET THE SPEAKERS
CEO and Cofounder, Mutinex
Mutinex's GrowthOS platform uses AI powered foundation modelling to analyse tens of millions of dollars of advertising spend from some of Australia's largest companies - and then provide recommendations on how they could be investing better. This gives Henry an unparalleled view of how AI is driving the development of marketing investment in Australia.
The breadth of Henry's experience is across strategy at some of Australia's best known agencies including VML Y&R and B.B.E and working with Australia's largest brands. Henry also has a background in software engineering, with high proficiency in solution architecture, analytics and Python/Ruby programming languages.
Strategist, Independent Consultant
Adam has built a career making the complex simple and the simple compelling working with local and international clients such as Telstra, Microsoft, Verizon, Commonwealth Bank, General Motors, JP Morgan Chase, SAP, News Corp & Optus.
During his time in the US he served as Executive Vice President, Strategy – a period where he developed a fascination for the application of technology at scale and a love for customer experience.
As CSO, The Works, he helped them win CX Agency of the Year three years running. He also served as Chief Strategy Officer of ASX listed Digital Transformation consultancy, RXP, prior to their acquisition by Capgemini.
He is currently consulting with a focus on strategy & Generative AI.
VP Strategic Partnerships, The Martec
Elle has over 15 years of experience in employer branding, recruitment marketing and, more broadly, across AI for talent.
She was an early part of the LinkedIn APAC GTM team and led the education on how to use data (and the underpinning of AI) to change the way organisations could plan and execute talent attraction campaigns.
As an early CMO at a workforce intelligence platform, she had to write white papers on the use of ethical AI in talent, which hurtled her deeper into the uncomfortable AI space.
Now, on the leadership team at The Martec, an AI-Powered Content Marketing platform, she help large, complex enterprise organisations understand how to use AI to create content from their people (and more) from strategy to measurement. She’s on a one-woman mission to move the talk from gen-ai to actual outcomes!
General Manager - Retail Marketing, BOQ Group
Melody is a commercially focused marketing leader with over 23 years of experience in brand transformation, digital innovation and data & analytics. With a passion for creativity and insight-based strategy, she takes pride in building and leading high performing teams and has a track record in growing consumer brands and retail sales. As General Manager - Retail Marketing for Bank of Queensland Group, Melody leads marketing for BOQ, Virgin Money and ME Bank.
Executive Director, Creative Strategy, VANDAL
As leader in his field, Emile Rademeyer is Executive Director, Creative Strategy at VANDAL in Sydney, Australia. Awarded as one of the top production companies in Australasia, VANDAL is a new-media, creative, art, post and production studio with a passion to bridge the gap between art, advertising, digital media, content and culture.
VANDAL ‘AI ATELIER’, an innovative offering in generative digital art has delivered to one of Australia’s largest corporate organisations a world class, high-fidelity, generative AI digital art exhibition spanning over two hours. That’s more than the length of a feature film.
Highly motivated with excellent communication skills, Emile’s recognised talent earns international respect and he’s regarded as one of Australia’s most prolific creative, new media trailblazers and keynote speakers.
Bridget has extensive experience in marketing, advertising and tech to drive growth for major businesses. She is passionate about leveraging technology to achieve better outcomes and simplifying the complex in data, tech, team building and life.
Bridget has spent the last few years working in Technology and Management Consulting at RXP Services and Capgemini Invent, to build upon almost two decades in agencies including Big Red, TBWA, Sapient, Ogilvy and Y&R. Bridget is building a new venture in partnership with Ted Horton called BRX.
Co-founder, Time Under Tension
Jason is a co-founder of Time Under Tension, an AI-age company that helps agencies and brands identify and harness the power of Generative AI.
He believes generative AI is driving an "experience reboot" which, when navigated correctly, is enabling the creation of amazing new experiences, utility and value. Previously Jason led digital strategy, product and marketing teams at leading digital agencies, Accenture Song and most recently as Head of Frog Design AU.
Chief Innovation Officer, BRX
Marty has built and led the digital creative and strategic teams in a number of leading multi-national and independent agencies, helping some of this country’s largest brands get the most out of their digital advertising and customer engagement programs.
In his current role, as Chief Digital Officer, at Big Red Communications Group, Marty has partnered with clients including Optus, AGL, Virgin Australia, Renault, BHP and Medibank.
He gets most satisfaction out of finding better, smarter, faster ways of creating commercial returns, be it through brilliant digital creative campaigns or finding more efficient ways to run the agency’s, and his clients’, businesses through the use of technology.
Chief Growth & Innovation Officer, GrowthOps,
Con Frantzeskos is a business leader and strategy expert renowned for driving growth and innovation. He is the founder and Managing Director of PENSO, a digital strategy consultancy that helps companies confidently invest in digital innovation and growth. PENSO works with clients including Emirates, Commonwealth Bank, Saudi Tourism Authority and iag from offices in Australia and the Middle East.
Con also leads AJF, one of Australia's top creative agencies. AJF is a sought-after retail and consumer growth partner, creating meaningful moments that move people to life with strategy, creative, content, CX and AI-enabled humans. AJF’s clients include Target, Bapcor, Bega, Visit Victoria, and Vision Super.
A respected thought leader, Con is also the Australian presenting partner of The Future Laboratory, a founding director of LaunchVic, and is on the advisory board of Swinburne University of Technology’s Innovation Precinct.
Throughout his career, Con has held key positions with companies such as Edelman Digital, Mitchells, DDB, and Ogilvy Asia-Pacific. He is an investor in early stage startups in the B2B SaaS space. Beginning his career in the entertainment industry, Con pioneered multi-channel monetisation and promotion of music and film at PolyGram, Universal and Zomba/Jive.
Head of Consumer Data & Analytics, Asahi Beverages
Megan is a consumer-centric leader in data & technology at Asahi Beverages.
Working across Asahi’s Australia and New Zealand businesses, Megan has led the establishment and growth of consumer analytics, data-driven marketing, and digital products within both the alcoholic and non-alcoholic portfolios.
With a strong background in data science and consumer segmentation modelling, Megan is passionate about the role that advances in data & tech can play in helping us to get closer to consumers and revolutionise the way we strategize, plan, activate and measure our marketing activity.
Co-Founder of Bread Agency
Mary has established herself as a go-to expert for some of the world's best known brands seeking to deliver innovative social media marketing and communications programs.
After starting her career in PR, Mary was drawn to the social and content space as it was evolving. She’s not looked back since. For the past 10 years, Mary has worked as a social strategic lead in Content Marketing, Social Media and Influencer Marketing agencies across both Canada and Australia.
Now, Co-Founder of Bread Agency, a social media agency specialising in social commerce, she works with clients seeking to disrupt the status quo and choose the path less travelled.
Director and Co-Founder Trilingual
A hybrid strategic and creative thinker, Pip has spent the past 15 years in a mix of media and creative agencies as well as senior marketing roles. His career has taken him from Sydney to San Francisco and finally Noosa.
He is now cofounder of Trilingual, a marketing, advertising and experimentation studio at the intersection of creativity, AI and education.
CX Technology and Innovation Director, Adobe Australia and New Zealand
Jamie leads a team of Adobe experts who live at the bleeding-edge of innovation - from the spark of creativity through to the creation of the world’s most transformative and immersive digital experiences. Spanning personalisation to measurement, eCommerce to AI, documents to end-to-end workflows, digital to metaverse, Jamie’s passion for people and technology modernisation are instrumental to enabling Adobe’s customers’ success.
Jamie’s creative industry career began 30 years ago as a cartoonist for daily newspapers. Following an Operations Management role at NewsCorp, he moved agency-side to be Creative Director and then Director of Technology in a content agency where he built the first iPad application for the Australian App store. In September 2012, Jamie joined Adobe as Senior Solutions Consultant in the Digital Publishing Team, and has since progressed to become Adobe’s CX Technology and Innovation Director for Australia and New Zealand. Today his role covers Adobe’s Creative Cloud, Document Cloud and Digital Experience Cloud innovations.
Outside of Adobe, Jamie is a keen photographer, surfer and Lego-lover. He also regularly volunteers at Greenfox Studios, helping maximum security prisoners rehabilitate back into society through the use of creativity and Adobe creative tools.
Product Lead, Canva
Ivy Hornibrook is a Product Lead at Canva, a leading online graphic design platform, where she looks after Magic Design, an AI-powered design tool that crafts the perfect starting point to bring design ideas to life.
Driven by a desire to deliver exceptional user value, Ivy is passionate about the potential of generative AI to develop new, innovative solutions to user challenges. Prior to joining Canva, Ivy honed her skills in product development and technology at various early-stage startups spanning industries such as education, logistics, health, and eCommerce.
Active in the tech community, Ivy is also a highly respected product leader dedicated to creating pathways into product management for the next generation of product leaders.
Senior Enterprise Account Executive at Meltwater
Rick is a seasoned professional with more than 15 years of expertise in marketing, communications, and crisis management. His journey began as a practitioner and has continued for the past eight years at Meltwater.
Rick brings invaluable experience to clients, helping them navigate challenging situations. He is committed to establishing mutually beneficial partnerships and utilizes his knowledge from the field to deliver optimal solutions.
At Meltwater, Rick played a crucial role in building and leading Client Strategy and Client Success teams, honing his ability to deeply understand the businesses within our Enterprise segment. Additionally, Rick's comprehensive skill set was further strengthened by his MBA from Monash University.
Dre wants people to live happier and healthier lives. She’s spent over 20 years as an experience & innovation leader, understanding enough about desirability, feasibility, viability, and durability to help businesses know; does someone actually want this, can we deliver against this, can we make coin from it, and does it have legs.
Her experience spans advertising, start-ups, global transformations, and lecturing. She’s survived a few incubators, several earn-outs, and the occasional Monday live TV attempted hacking.
She has helped people engage in some couch questioning for ABC’s Q&A via Twitter, enabled people to pick up that blocked number credit chasing call for EFX, made on-demand fitness accessible through buddee fitness and her current passion, helping people deal with the legacy of COVID to change personal behaviors and make better day-to-day decisions.
She is the co-founder of Knowing.Me, who are using ethical AI to empower people with genuine self-awareness and facilitate positive habit change for personal preventative health improvements.
Creative Coach & Consultant, Founder, The Ideas Business
Wade works with companies around the world to help innovate their idea-generation
capabilities so they can accelerate growth. Wade is also a corporate facilitator,
running ideation sessions, retreats and off-sites for companies.
Wade’s experience includes over 25 years in media, marketing and sales working
in leadership roles at Nova Entertainment, Southern Cross Austereo and dentsu.
In 2017, he started his own company - ‘The Ideas Business’ - which was recognised as one of Australia’s fastest-growing start-ups in 2021 by
The Australian Financial Review.
He is the Australian Ambassador for World Creativity and Innovation Week.
Director of Digital and Content, Keep Left
Larissa leads the Digital + Content team for Integrated PR, Content and Creative agency, Keep Left.
With a background in online publishing and copywriting, she’s merged a love of words with her interest in all things digital to drive effective marketing strategies for her clients for the past decade.
Keep Left’s mission is to create work that people choose to engage with – whether that’s an ad, an article or a video – and Larissa’s team has been exploring how AI could be integrated into their processes to improve efficiencies, accessibility and performance.
Founder & CEO of TrinityP3 Marketing Management Consultancy
Darren is an avatar created as a off-shoot of the second generation of the Carnegie Mellon University chess playing Chip Test, Deep Thought, popularised by Douglas Adams in Hitchhikers Guide to the Galaxy.
He is a ex- medical scientist, ex-creative director, ex-chair of the MADC, Ex-chair of the AMI and the current global CEO of TrinityP3.
Ben Hayes, founder of BLCKLGHT, an AI research and design firm will be presenting RAGE, an AI-enabled system that simulates a diverse roundtable discussion.
Think of RAGE as a virtual meeting room where ideas clash, debate, and finally agree. Using AI personas, it gathers diverse viewpoints, has an internal debate, and finds a common decision. This provides marketers with tools to validate objectives, stress-test strategies, and to generate ideas from multiple perspectives.
Head of Consumer Marketing, Optus
Cam is a motivated marketing leader with experience in world-class marketing teams and agencies. Currently the Marketing Director of Apps and Platforms at Google in AUNZ.
Cam uniquely brings products, brands, creativity, and partnerships together to create innovative marketing programs with proven business results.
He believes in speed, simplicity and that good ideas can come from anywhere. Cam always assumes good intent and always speaks his mind.
Head of Marketing APAC & Canada, CMC Markets
Liam started his career in Intellectual Property Law before transitioning into Marketing. Since then, he has worked in the US, UK and ANZ on some of the world’s largest B2C / B2B brands, such as: Amazon, American Express, Accenture, Officeworks and Specsavers. Educated at the London School of Economics and the Institute of Practitioners in Advertising, Liam is an expert in the practical application of marketing principles - winning x3 Effies for integrated client work.
His transition client-side started when he became CMO of one of the fastest growing Multi-channel retail brands in Australia, My Muscle Chef, before switching categories to CMC Markets, a FTSE 250 business and Australia’s second largest stockbroker. Liam also consults to agencies & brands on growth strategy and is a Non-Executive Director of one of the leading influencer & talent agencies in Australia; Hoozu.
As a Marketing Academy Scholar, Liam is energised by giving back to the Marcomms community through developing best practice approaches to the commercialisation of marketing and is a strong supporter of greater diversity in both the media and finance industry – most recently, being a judge for B&T’s Women in Media awards.
Head of Customer Centricity & Capability at ANZ
Acting as a futurist for the ANZ marketing team, Young’s remit is to ensure the bank has a
clear roadmap that outlines the capability required for future success. She ensures teams
are future-ready and proofed through up-skilling and reskilling programs. As a leader, she
takes responsibility for fostering the mindset, foresight and capability required to be a
globally competitive marketing team.
Since joining ANZ, Young has been instrumental in developing and implementing the bank’s
Marketing Masters and Brand Academy programs; which aim to help marketers reach their full potential and set them up for a successful, rewarding and future-proofed career at ANZ.
Through the second half of 2022, Young led the restructure of ANZ’s marketing division,
thoughtfully assisting in the designing and executing of the changes. This once in a career
project saw Young reorient ANZ’s marketing structure to ensure efficiencies and team
upskilling across a variety of disciplines as marketing continues to transform.
In a broader sense, Kate Young’s purpose is to inspire people to believe they are more
powerful and capable than they think. She values courage, independence, and
making a difference. These values shine through the work she does with ANZ’s Positive
Action Towards Career Engagement (PACE) Program. This involves mentoring a person
with a disability and empowering them with key life skills for the workforce.
A strategic marketing professional with over 20 years of experience, Young has worked
across industries spanning financial services, retail property management, health and
wellbeing, hospitality and tourism. Her expertise includes B2B, B2B2C and B2C roles in
large organisations, including Westfield, GE Capital and AIA Australia.