12 PM
Sessions
Working Group
HumAIn Principles Working Group
In a breakout session before the formal conference begins, 30 industry leaders will take part in a HumAIn Principles working group to create a framework for AI implementation in the Australian media and marketing industry.
The discussion will be held under the Chatham House Rule to encourage frank and robust discussion; it aims to recognise the transformative impact of AI, while ensuring it serves to augment creativity and deliver better outcomes for professionals and customers alike.
The session will be facilitated by Australia's first generative AI experience agency, Time Under Tension.
1 PM
Sessions
Opening Remarks
The Hon. Ed Husic MP -Minister for Industry and Science
1:10 PM
Sessions
International Keynote
Sexy/boring: the real story of AI-powered creativity for brands
The visionary founder of the world's first AI creative agency, Jeremy Somers, will set out the way marketers need to think about AI-powered creativity. From ideation to campaign execution Jeremy will explain the process of using AI to create work for global brands including Tommy Hilfiger, Yahoo!, Converse, 4AM and Fenty. He'll reveal the incendiary creative potential of AI, as well as the unavoidably nerdy aspects in this provocative keynote.
The session promises a deep dive into the future of marketing and creativity, where Jeremy will set out the pivotal shifts marketers must embrace to harness the full power of AI innovation.
Jeremy Somers, Founder, Not Content
1:35 PM
From zero to one: AI for marketing
In an emerging sector, things are always moving fast...but never this fast. Whether you've been watching from the sidelines or actively experimenting, you'll have felt the exponential pace of change accelerating. Steve will demonstrate why getting started and then keeping up is the key to thriving in this brave new world before arming you with actionable strategies to do just that.
His talk will walk through the basics of what AI is, a short history of how we got to this watershed moment in 2024 and why it's so important to embrace it right now. He will share some tips, tricks and hacks through real case studies that demonstrate the magical impact generative AI can deliver for any team or business.
Stephen Hunt, CEO, UNLtd.
2:00 PM
AI read the news today, oh boy!
This session brings together a diverse group of experts in the fields of AI technology, journalism, ethics, and digital media innovation. They will explore AI's profound impact on news production, distribution, and consumption. The discussion will cover the potential benefits, approaches and the guardrails news organisations must consider.
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Melanie Withnall, Head of News and Information, Southern Cross Austereo
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Michael Davis, research fellow, Centre for Media Transition
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Shaun Davies, responsible AI consultant
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Ricky Sutton, author Future Media
2:40 PM
Afternoon tea and networking break
3:00 PM
The AI Upfronts
This fast-paced pitch session shines a spotlight on the innovators and pioneers shaping the future of AI for the media and marketing world.
AirStack.ai
An AI platform for risk free handling of brand assets, customised AI tools designed specifically for creative, media, content, and brand teams. These tools are developed to protect organisations’ intellectual property and brand guidelines, and offer secure and effective integration into existing workflows.
Tom Pitney, founder -AirStack
The CMO Chatbot - a marketing PA
The CMO Chatbot is a personal assistant in your pocket that knows what campaigns you have live, how many sales you are getting, what products are performing best and what marketing actions you should take this week.
James Dixon, Chief Digital Officer - Atomic 212
Heatseeker
Heatseeker is the copilot for results-oriented marketers.It gives teams the ability to test their assumptions about messaging, positioning, and campaign strategy before they invest significant funds into a go-to-market strategy or digital campaign.
Combining AI and real market engagement, Heatseeker automates social media test generation, execution, and analysis, giving marketers the decision-making firepower they need to develop marketing strategies that generate revenue.
Fiona Triaca and Kate O’Keefe - Co-Founders, Heatseeker
Leonardo.ai - rapid image creation
Australian image generation startup Leonardo.Ai aims to empower creativity with AI. Launched in December 2022, it has quickly reached 12m users worldwide. Last year the company raised $47m to fuel its growth. Leonardo.Ai offers a content creation suite powered by generative AI which provides customers with the ability to train custom models on their own intellectual property. Users are creating 4.5 million images a day.
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Jessie Hughes -senior creative technologist, Leonardo.ai
3:45 PM
The VC View
Leading local venture capitalists will reflect on the pitches, trends and direction of travel in AI innovation and share their expectations for the industry.
Andrea Gardiner, CEO - Jelix Ventures
Annie Liao, founder - Build Club
Emily Rich, co-founder - M8 Ventures
4:05 PM
Section Title
Auto-nomous agents: driving conversions with AI
In this session, carsales mediahouse, AdFixus and Nissan reveal how they have used AI to power up performance in targeting audiences and increasing conversion rates across their platforms. The panel will share a deep dive into the data and technical considerations needed to prepare for the transformation, and the steps to success.
Markus Dollmann - Senior Data Scientist carsales
Vanya Mariani, Commercial Director of Media - carsales mediahouse
Marko Markovic - CEO, AdFixus
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4:40 PM
Trust Issues - genAI Content (trust and authenticity)
The session will discuss strategies for AI adoption in organisations, guidelines and safeguards for using AI-created content, navigating copyright complexities, how to build trust with customers and audiences when using genAI; the creative opportunities and productivity benefits, issues of content authentication, how to protect brand assets and how the panellists are approaching transparency and disclosure.
Sarah Yassien, Director of Corporate Strategy, SBS;
Gavin Chimes, Executive Creative Director, Howatson + Co
Aaron Michie, Head of Marketing Operations, Foxtel
5:20 PM
humAIn Principles Update
The insights and themes captured during the morning’s session to be shared with the aim of developing principles to offer marketers a practical framework to guide AI implementation in their organisations
Time Under Tension team
5:30 PM
The Great DebAIt
Two teams will debate the proposition: “AI is media's extinction level event.”
The panel:
Karen Powell, Founder & CEO, omnipresence
John Cucka, Head of Kantar Analytics Australia
Scott Purcell, Co-Founder, Man of Many
6:00 PM
Networking drinks and canapes