Who Does AI Think We Are?

AI generates the statistically probable, not necessarily an accurate reflection of the world. As AI becomes embedded in marketing, the brands that treat this as a creative and commercial problem, not just an ethical one, will outperform those that don't. Drawing on Dove's pioneering work, including the localised Whole Body campaign that proved inclusive creative drives engagement, and the UN Women Unstereotype Alliance's 3Cs Playbook, launching in Australia at this session, this panel explores how marketers can recognise bias in AI-generated outputs, challenge default assumptions baked into training data, and build AI-enabled marketing that better reflects the diversity of the customers they serve.