humAIn launches as an independent media and events platform to help Australia’s marketing industry navigate AI.
After three years under the Unmade and Mumbrella mastheads, humAIn is launching as an independent media and events platform, expanding beyond its flagship conference into year-round journalism, analysis, research, continuing to build the community of practice that has made the event so impactful to date.
Founded in 2023, humAIn has become one of Australia’s leading forums for discussion of artificial intelligence across media, marketing and creative industries.
The expansion comes at a time when AI adoption has become widespread, but many organisations still lack a shared understanding of how the technology should be governed, implemented and integrated into everyday work.
The next phase of humAIn will include the launch of humAIn Media, a dedicated platform covering Australian AI news, analysis, commentary and industry developments through a regular newsletter and original editorial content.
Alongside the media platform, humAIn will return as an independent live event in Sydney this October.
The move to independence creates greater flexibility to design conversations specifically for practitioners navigating AI transformation. While public discussion around AI has expanded rapidly, many of the most valuable conversations continue to happen privately between peers wrestling with the practical realities of implementation, governance, leadership and change.
A new focus for humAIn 2026 will be strengthening connections between Australia’s startup ecosystem and its media, marketing and creative industries.
While founders are building the technologies transforming the industry, many marketing and creative leaders are grappling with how to adopt, govern and create value from them. Yet meaningful opportunities for direct exchange between the two groups remain limited.
humAIn will bring these communities together through journalism, events and curated conversations designed to encourage peer learning, collaboration and knowledge sharing.
The goal is simple: help the people building the future spend more time with the people responsible for implementing it.
The October event will bring together leaders from marketing, media, creative industries, technology, startups and innovation to explore the opportunities and tensions emerging as AI moves from experimentation to infrastructure.
Further details on speakers, programming and ticket sales will be announced in the coming weeks.