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Art + Science: AI for content

The latest session we can today reveal for the program of humAIn | human creativity x AI focuses on the uses of generative AI for content creation.

Matt Martel, publisher of BusinessDesk NZ will share the story of the Kiwi business news publication’s adoption of AI. Martel was formerly an executive editor at Fairfax metro mastheads SMH and The Age for over a decade, focusing on multimedia.

Martel says this allows the Business Desk journalists to focus on in-depth reporting and covering stories that don’t come from press releases. Business Desk delineates its AI stories with the byline 'BD AI’.

Emile Rademeyer, production studio Vandal’s executive director of creative strategy will share case studies from the company’s AI arm, AI Atelier’, including a feature film-length generative AI digital art exhibition for one of Australia’s largest corporates. Vandal’s clients include Woolworths, Spotify and the BBC.

And Mary Proulx, co-founder of social media agency Bread Agency will discuss using generative AI for social media research, influencer engagement and social media content creation. Proulx was formerly Head of Social and Influence at One Green Bean.

Photos of Proulx,  Rademeyer and Martel
Proulx, Rademeyer and Martel

Previously announced sessions for humAIn include ANZ’s futurist Kate Young on how the bank is using AI in customer experience; Afterpay, Optus and BRX on how they’re using AI for campaign development and execution; BoQ Group, Asahi, CMC Markets and Mutinex on the use of AI in media planning and allocating marketing spend; and Penso’s Con Frantzeskos on applications of AI for consumer transactions.

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12 July 2023 | Surry Hills, Sydney


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