The role of AI in shaping customer experience for brands is the next session to be announced for Unmade’s AI conference humAIn.
The session, AI x CX will explore the ways in which brands are starting to deliver greater personalisation with generative and predictive AI tools including using AI-powered chatbots to help consumers make transactions.
Speakers on the topic are Kate Young, head of customer centricity and capability at ANZ bank, and Con Frantzeskos, managing director of digital consultancy Penso.
Young’s remit for ANZ includes acting as a futurist and heading the marketer training program within the bank.
As well as running Penso, Frantzeskos is also the Australian presenting partner of The Future Laboratory, a founding director of LaunchVic, and is on the advisory board of Swinburne University of Technology’s Innovation Precinct.
Other brands already announced to talk about what they are doing with AI include Afterpay, Optus and BRX revealing how they’re using AI for planning, campaign development and execution; and BoQ Group, Asahi, CMC Markets and Mutinex on the use of AI in allocating marketing spend.
Tickets for humAIn | human creativity x AI are on sale now. The event takes place on July 12 in Sydney.