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Optus and Afterpay marketers to reveal how they’re already unleashing AI at humAIn

We can today announce the first speakers for Unmade’s conference humAIn - human creativity x AI

humAIn takes place in Sydney on July 12 and aims to help media and marketing professionals understand how the artificial intelligence transformation will affect their work. The event will feature marketing and agency leaders sharing how they’re already using AI inside their organisations.

The first session to be announced sees marketers from Optus and Afterpay share how they are using generative and predictive AI within their marketing functions.

AI Unleashed: Embracing artificial intelligence in marketing today

The session, will see the panellists discuss how to build a culture of experimentation, build capability and ship outcomes now, rather than waiting for ‘perfect’.

Joel Moran, growth and brand director at Afterpay and Cameron Luby, senior director of brand marketing at Optus, will join the discussion, alongside Bridget Cleary who has launched tech consultancy BRX as an offshoot of Big Red, the Ted Horton-owned creative agency where she was previously CEO.

Cleary, and Marty Hungerford, Big Red’s chief digital officer, will discuss how the agency is adopting AI tools internally, as well as working with partners and clients to help them adapt.

The panel will share examples and case studies of how they’re using AI for planning, campaign development and execution, where they see the major efficiency drivers of AI in the near future, and their perspectives on creating a workplace culture which enables staff to adapt to the speed of the technological evolution.

Meanwhile, Unmade is still taking speaker proposals for two previously announced sessions.

AI Upfronts and The Great DebAIte

The AI Upfronts will help our audience find the AI-powered products and services that offer genuine utility to the marketing and media sectors, now and in the near future. And The Great DebAIte, will see two opposing teams dispute the proposition:

“Generative AI is not a threat to media and marketing jobs, but a much-needed tool to expand what’s possible at speed and low cost”.

Those interested in participating can email Cat McGinn.


12 July 2023

NSW Teachers Federation Auditorium, Surry Hills

Early Bird Expires 17 May 2023


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