Uncover the blockers and drivers of AI adoption across agencies, brands, publishers, and tech providers. As the pace of AI innovation accelerates, the research is designed to help businesses benchmark their progress and identify the areas that need the most support. The results wiull be shared at next month’s HumAIn conference, organised by Unmade.

The AI-Augmented Creative Showcase, a session exploring how AI can support and extend the creative process.

Cam Luby, head of consumer marketing at Optus, will share real-world insights from years of testing and refining AI-driven solutions.

Sarah Carney, CTO at Microsoft ANZ, will take the stage to explore one of AI’s most transformative frontiers: agentic AI.