We can today unveil the first session for humAIn, our upcoming conference on AI for media and marketing - and it’s a big one. Sarah Carney, national chief technology officer at Microsoft ANZ, will take the stage to explore one of AI’s most transformative frontiers: agentic AI.
Titled Navigating the Future: Agentic AI for Marketers, the session will focus on how AI is shifting from a tool to an autonomous agent—making decisions, adapting in real time, and fundamentally reshaping consumer interactions. But with these new capabilities come a host of ethical and practical challenges.
Carney, who leads technical strategy, advises enterprise and government clients on emerging technologies, and spearheads responsible AI initiatives at the technology giant, will break down the nuances of agentic AI, as distinct from generative AI and traditional automation, and lay out a framework for responsible implementation. Topics will range from risk mitigation strategies—addressing bias, misinformation, and trust erosion—to real-world applications like hyper-personalisation, AI-driven campaign management, and predictive engagement.
Marketers will also gain actionable insights into how to position their brands within AI ecosystems, ensuring relevance and discoverability as AI-driven agents become central to consumer decision-making.
With AI continuing to evolve at breakneck speed, humAIn’s first session sets the tone for a conference that promises to be an indispensable event for creative industry professionals.
Early bird tickets are available until 1 April.
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