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Announcing HumAIn’s keynote: "sexy/boring: AI-powered creativity for brands"

Announcing HumAIn’s keynote: Jeremy Somers on AI-powered creativity for brands

Somers: sexy/boring
Jeremy Somers:NotContent

We’re delighted to begin sharing the program for our HumAIn conference announcements with a thrilling keynote. The founder of the world's first AI creative agency, Jeremy Somers, will return to Australia to set out how marketers should be thinking about AI-powered creativity.

In a session titled “Sexy/boring: the real story of AI-powered creativity for brands”, Somers will explain the process of using AI to create work for global brands.

The founder of fashion label We Are Handsome, Somers previously worked in Sydney as a creative at digital agencies including Razorfish and the White Agency. He now works with a host of brands including Tommy Hilfiger, Yahoo!, Converse, 4AM and Fenty Beauty.

In the provocative session, Somers will share his vision for the incendiary creative potential of AI, from idea stage to campaign execution.

He will make the case for the shifts marketers must embrace to harness the full power of AI innovation and argue that AI is a means of augmenting human creativity and problem-solving, not replacing it.

Hunt: Zero to one
Hunt: Zero to one

We can also announce a second session, presented by award-winning AI entrepreneur Stephen Hunt.

Hunt, an advisor to digital startups and former TubeMogul and Adobe executive, will present “From zero to one”, a primer on how to get started, and how to keep up. He will walk through the basics of AI is; how we got to this watershed moment in 2024 and why it's so important to embrace it right now. He will share tips, tricks and hacks through real case studies that demonstrate the impact generative AI can deliver for any team or business.

Advisory board

And we can also share the advisory board, who have helped shape this year’s HumAIn program. They are:

  • Alana Maurushat, Professor of Cybersecurity and Behaviour, Western Sydney University;

  • Tom Braybrook, Managing Director, Acceleration Australia;

  • Elle Green, VP Strategic Partnerships, The Martec;

  • Pip Bingemann, Co-Founder,;

  • PJ Pereira, Founder & Creative Chairman, Pereira O'Dell;

  • Dre Horton, Co-Founder, Knowing.Me;

  • Andrés López-Varela, General Manager, Storyation;

  • Jenni Ryall, Group Director Business Development & Strategy, Bastion;

  • Ricky Sutton, Author, Future Media & Founder, Oovvuu;

  • Bridget Cleary, CEO, BRX;

  • Wade KingsleyCreative Coach & Consultant, Founder, The Ideas Business;

  • Kate Young, Head of Customer Centricity & Capability, ANZ;

  • Mitch Incoll, Head of Strategy, Media.Monks

The program is filling fast, including the AI Upfronts, but anybody interested in proposing content should email Cat McGinn via

Those interested in sponsoring the event should contact Doug Wesney via

HumAIn takes place in Sydney on May 28. Earlybird tickets, with a saving of 20%, are on sale now.



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