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Carsales to share how AI is driving conversions

carsales mediahouse will take to the stage at Unmade’s HumAIn conference to share how the platform is using AI to target audiences and increase conversion rates.


The panel featuring carsales and and tech partner AdFixus will offer a deep dive into the data, customer privacy and technical considerations needed to prepare for the transformation, and the steps to success.


HumAIn, which focuses on the practical, immediate applications of AI in a media and marketing context, takes place in Sydney on May 28.


The panel will share how they scoped the AI led project and outline a deep dive into the data, customer privacy and technical considerations needed to prepare for the transformation, and the steps to success.


The panel features Carsales’ Senior Data Scientist Markus Dollmann, Vanya Mariani, Commercial Director of Media – Sales and Customer Solutions, and CEO of data and privacy technology firm AdFixus, Marko Markovic. 


Driving AI adoption: Dollmann, Mariani, Markovic
Driving AI adoption: Dollmann, Mariani, Markovic

The trio will share their perspective on tackling the AI adoption the business has recently begun, from how the organisation has approached training data, the AI principles and safeguards they developed along the way, and the impact on their commercial success - as well as the learnings and unexpected challenges. 


Speakers for HumAIn already revealed include a keynote from Jeremy Somers, creator of the world’s first AI creative agency, Not Content, on the process of using AI to create work for global brands, and AI entrepreneur Stephen Hunt on how teams of all sizes can start using AI tools.


We can also today reveal the topic for this year’s Great DebAIt: “AI is the news media’s extinction-level event.” Anyone interested in arguing for either the affirmative or negative should contact Cat McGinn via cat@unmade.media.


Those interested in sponsorship opportunities around the event should contact Doug Wesney via doug@wethinkmedia.com.au.


HumAIn takes place in Sydney on May 28. Earlybird tickets, with a saving of 20%, are on sale for the next three weeks only.



 
humAIn | Unmade's AI Conference for Marketing and Media
humAIn | Unmade's AI Conference for Marketing and Media

28 May 2024 | Surry Hills

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