Our weekly roundup of the latest developments in AI which have most impact on the world of media and marketing.
Real magic from Coca Cola
Skipping beyond the issues of copyright and ownership dogging generative AI, Coca Cola invited creators to harness AI to make digital art using the brand’s archive of assets. The marketing campaign was created via a collaboration between Bain & Company and OpenAI, for the global FMCG brand’s platform “Create Real Magic”. It combines for the first time the text capabilities of OpenAI’s GPT-4 chatbot with its image creation platform DALL-E.
‘Profound risk’
More than 1,000 technologists, AI experts, researchers and academics put their names to an open letter calling for AI labs to pause training artificial intelligence systems for six months. The signatories, including engineers from Amazon, DeepMind, Google, Meta and Microsoft, as well as former OpenAI co-founder Elon Musk, cited concerns that further developing untrammelled AI with no regulatory oversight or legislative framework poses “profound risks to society and humanity.” Others disagreed, saying the genie is already out of the bottle.
Be My Eyes
GPT-4’s new capabilities have been put to work as a ‘virtual volunteer’ for the visually impaired as part of the Be My Eyes initiative.
Bing gears up monetisation
Microsoft’s revealed more of its plans to monetise its AI-boosted search on Bing. A post from Yusuf Mehdi, Microsoft corporate VP for Modern Life (yes, really), said it aims to share revenue with publishers. “We’re also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response,” Mehdi wrote in the blog post.
12 July 2023
NSW Teachers Federation Auditorium, Surry Hills
Early Bird Expires 17 May 2023
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