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The Week in AI - Deepfake it 'til you make it


The Week in AI - brought to you by humAIn
The Week in AI

The sweet smell of deepfakes

New plans to protect digital images were announced by the The Content Authenticity Initiative (CAI). The Adobe-led organisation wants to guarantee the authenticity of digital content by creating standards to certify the original source of photos or videos using a technique called cryptographic asset hashing. The Adobe-led consortium believes that the new technology can provide verifiable, tamper-evident signatures, similar to nutritional labels for digital content. As deepfake technologies become more sophisticated, CAI's new standards are intended to ensure that digital content remains authentic, and as one member put it, "buy the sugary food if you want it and use it in moderation."


More details on the safeguarding protocols:


Touching You Touching Me

Mark Zuckerberg announced Meta plans to introduce AI agents to billions of people, teasing that generative AI products will be released in the coming months. Zuck claims the metaverse still a priority, denied Meta was behind in its AI capabilities and and hinted the technology may be used to speed up WhatsApp's customer support business.

He stated "generative AI is literally going to touch every single one of our products. Once you light up the ability for tens of millions of AI agents acting on their behalf, you’ll have way more businesses that can afford to have people engaging in chat,” he said.


Last week saw a number of AI generated tracks going viral. The rise of AI-generated music has led to ethical concerns from artists and music fans. While artists such as YACHT and Holly Herndon have embraced AI as a tool for experimentation, others have expressed alarm about deepfake music, citing issues around consent, and breach of copyright laws. Despite this, Spotify CEO Daniel Ek said during the music streaming platform’s earnings announcement that he was optimistic about the potential for AI-generated music to lead to more growth for the industry.


No AI in Team

Big Four consulting firm PwC announced plans to spend $1 billion over the next three years investing in generative AI tools in partnership with Microsoft and OpenAI to automate aspects of its tax, audit, and consulting services. PwC aims to embed the technology into its own technology stack and client-services platforms and help other companies use generative AI tools. The company will pay to access OpenAI’s GPT-4 language model to build and run apps in Microsoft’s Azure cloud.


PwC Vice President Kande said PwC wouldn’t be replacing staff with generative AI. “We are not going to leave anybody behind. It’s going to be a team sport.


 
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