Searchable
Google will start integrating AI-driven chatbots into its search, CEO Sundar Pichai said in an interview with the Wall Street Journal. This comes after Microsoft integrated ChatGPT with its rival search offering Bing. Pichai appeared to acknowledge this was driving the company’s response: “We were iterating to ship something, and maybe timelines changed, given the moment in the industry.”
AI made this:
All those AI-generated brand collabs can now walk straight out of your Midjourney nightmares and into your dream life, with new companies claiming to be able to ship real wearable items direct to consumer, based purely on a generative AI image.
AI-powered product manufacturer DreamBox launched a product it claims will allow consumers to upload their AI-generated product ideas and turn them into physical reality.
While we may retain some scepticism about the functionality of these items, it hints at the possibilities for a hyper-personalised customer experience, co-created with brands, in the not-too-distant future.
Customer service
Salespeople using AI assistance doubled customer purchases and were more than twice as likely to solve customer questions that required creativity, a research paper to be published in the Academy of Management Journal suggested.
Who controls the present…
AI image generation service Midjourney blocked images of Chinese President Xi and has stopped users from using the Chinese President’s name in their prompts.
Does the Pope wear Balenci-ussy's in the woods?
An AI-generated image of Pope Francis wearing a Balenciaga puffer jacket has gone viral, with a majority of audiences seemingly overlooking many key “tells” common to images generated by the Midjourney platform, and believing it to be real. Innocuous as this image may be, it has been cited by many commentators as evidence that an alarming number of consumers don’t have the ability to separate fact from fiction when presented with photorealistic images, and point to serious concerns for media and marketing about trust, the future of journalism and how brands may be unable to protect their assets from replication.
Publish
Online publishers are already experimenting with AI to improve their SEO performance. Publishers including Ingenio, Team Whistle, BuzzFeed and Gannett are using generative AI technology to optimize headlines and keywords for search and to identify topics to create traffic-driving content, Digiday reported.
Fate attenzione all'AI
Privacy regulators in France, Ireland and Germany began to explore how the General Data Protection Regulation (GDPR) could apply to generative AI companies. The move followed Italy's temporary ban on ChatGPT. Privacy legislators are pushing for more stringent measures to ensure data protection compliance. GDPR has presented a significant challenge for marketers in ensuring that their customer data is protected; should generative AI become subject to the same restrictions it could present a significant deterrent to adoption.
The business end of AI
The Stanford Institute for Human-Centered Artificial Intelligence published its Artificial Intelligence Index for 2023. Among the findings in the 386-page report was data suggesting increasing demand for AI-specialists in every industry sector, and growing attention from regulators.
12 July 2023
NSW Teachers Federation Auditorium, Surry Hills
Early Bird Expires 17 May 2023