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Adland's chance to set the AI agenda

To begin this year’s HumAIn conference we’re going to try something different.

We can today announce that before formalities begin at next month's event, 30 participants will take part in a HumAIn Principles working group to create a framework for AI implementation in the Australian media and marketing industry.

The discussion will be held under the Chatham House Rule to encourage frank and robust discussion; it aims to recognise the transformative impact of AI, while ensuring it serves to augment creativity and deliver better outcomes for professionals and customers alike. 

HumAIn takes place in Sydney next month on May 28.

The HumAIn Principles discussion will be facilitated by Australia's first generative AI experience agency, Time Under Tension. Time Under Tension was founded by Tim Fouhy, Tim O'Neill and Jason Ross in March 2023. The trio have extensive digital agency pedigrees, with Fouhy and O’Neill previously running one of Australia’s largest digital agencies, Reactive, which was acquired by Accenture, while Ross was previously a managing director at Accenture.

The principles will act as a guide to fair, accountable and responsible genAI implementation within the industry.  

Delegates will discuss commonly occurring issues, share their experiences, concerns and fears about the impact and adoption of AI in media and marketing, and develop a high-level framework of practice for how the industry adopts AI technologies. 

In advance of the session, Time Under Tension and Unmade will collaborate on a piece of industry-wide research, surveying HumAIn delegates, Unmade’s readers and the wider industry, and will gauge the industry’s current experiences, attitudes and concerns about AI transformation. 

Our industry consultation to date indicates issues of customer trust and transparency, remuneration, impact on staff, and bias are likely to be on the agenda. 
stage at AI conference
Are you taking a seat at the decision makers' table

By the end of the session, the working group will have explored individual and industry-wide challenges, and learned from others’ experiences to help navigate them. 

The insights and themes captured during the session will be presented during the conference with the aim of developing principles to offer marketers a practical framework to guide AI implementation in their organisations.  

Membership of the working group will be available to HumAIn attendees on a first come, first served basis.

Earlybird tickets to HumAIn, with a saving of 20%, are available for the next 13 days - get yours now!


28 May 2024 | Surry Hills, Sydney


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