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Pitch perfect: AI Upfronts and VC viewpoints announced

We are thrilled to announce the lineup for our AI Upfronts which will return to HumAIn as a a fast-paced pitch session shining a spotlight on the innovators and pioneers shaping the future of AI for the media and marketing world.

As a further focus on innovation, HumAIn will feature a discussion on what venture capitalists are seeing emerging locally. And the conference will be kicked off with a welcome from Industry Minister The Hon. Ed Husic.

In alphabetical order, these are the four AI Upfronts presentations: - using AI for risk free handling of brand assets

The current state of AI is full of hype, cluttered with disjointed ‘cookie-cutter’ solutions that are each fraught with security, IP and legal risks that can backfire for your brand. The ability to innovate, save time, cut costs and ensure you don’t get left behind with AI can feel overwhelming. 

Tom Pitney, the founder of innovation agency AirStack, will demonstrate a suite of customised AI tools designed specifically for creative, media, content, and brand teams. These tools are developed to protect organisations’ intellectual property and brand guidelines, and offer secure and effective integration into existing workflows.

Pitney has recently worked with the Independent Media Agencies of Australia to create the IMAA’s 10 AI Guiding Principles.

The CMO Chatbot - a marketing PA

The CMO Chatbot has been developed by Atomic 212’s James Dixon. The CMO Chatbot is a personal assistant in your pocket that knows what campaigns you have live, how many sales you are getting, what products are performing best and what marketing actions you should take this week.

The AI powered chatbot has been developed with marketers in mind, to provide the marketing team with real time intelligence on everything that’s going on, and what they might expect to happen in the near future. Dixon is cofounder and Chief Digital Office of one of Australia’s largest independent media agencies  Atomic 212, and also the co-founder of NextBrain, a generative business intelligence tool that aims to bring real-time business insight to the C-suite. - rapid image creation

Australian image generation startup Leonardo.Ai aims to empower creativity with AI. Launched in December 2022, it has quickly reached 12m users worldwide. Last year the company raised $47m to fuel its growth. Leonardo.Ai offers a content creation suite powered by generative AI which provides customers with the ability to train custom models on their own intellectual property. Users are creating 4.5 million images a day.

Jessie Hughes, senior creative technologist, will present the pitch at the AI Upfronts. Hughes is an internationally recognised new media artist, technologist, scholar and screenwriter who has collaborated with Meta, Oculus and Adobe.

Public AI - Delivering brand stories

Public AI is the operating system for creative excellence. Elevate buying strategies with Public AI's high-impact ad placements, targeting audiences in the moments that matter most. Experience seamless, brand-safe delivery across the open web, tailored to your unique objectives for remarkable campaign outcomes. Public AI has over 400 publishing and brand partners including The Guardian, Google, Netflix, Vodafone, and Tourism Australia. Country Director, Australia, Public AI Adam O'Neill will present the solution. Adam is a seasoned marketing leader with a proven track record of driving growth for global brands including Unilever, Tourism Australia, Rolex and Red Bull.

From left: O’Neill, Hughes, Pitney, Dixon will pitch their wares at HumAIn
From left: O’Neill, Hughes, Pitney, Dixon will pitch their wares at HumAIn

And in a complementary session to the AI Upfronts, leading local venture capitalists will reflect on the pitches, trends and direction of travel in AI innovation and share their expectations for the industry.

The panel includes Andrea Gardiner, CEO of Jelix Ventures; Annie Liao, founder of Build Club, a startup accelerator and Australia’s first dedicated AI incubator, and Emily Rich of VC firm M8 Ventures. The firm specialises in investing in pre-seed and early-stage technology firms. Rich was previously Managing Director of Startups for APAC at Microsoft.

Rich, Gardiner and Liao: the view from VC
Rich, Gardiner and Liao: the view from VC

And HumAIn will begin with a video address recorded for delegates by Ed Husic, the Federal Minister for Industry and Science.


28 May 2024 | Surry Hills, Sydney


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