Cat McGinn, curator of Unmade’s AI conference for media and marketing, humAIn - human creativity x AI writes:
Pay no attention to the AI behind the curtain
Meta has released a detailed explanation of the AI algorithms that determine the social media content delivered to users, aiming to improve perceptions of transparency and accountability. The move, driven by regulatory pressure, follows criticism on the handling of user data and growing concern about AI technologies. The company's AI systems' workings are detailed in 22 "system cards" explaining how content is ranked and recommended on Facebook and Instagram. The company is expanding the "Why Am I Seeing This?" feature, testing a new interest-marking feature, and will soon roll out a Content Library and API for researchers. providing access to public data from Instagram and Facebook.
Close to the Edge
Microsoft has introduced new AI-driven shopping tools in Bing and the Bing AI chatbot in the Edge sidebar, including automated buying guides, aggregated product listings and AI-generated review summaries. The company claims these changes are intended to make the online shopping process less overwhelming. They are now available in the US and will roll out to all other territories soon. A 'Price Match' tool will help users request price matches from partnered retailers. These updates aim to enhance users' online shopping experiences.
Coalition of the Billing
News publishers, including The New York Times, News Corp, Vox Media, Advance, and Axel Springer are considering forming a coalition to address the impacts of generative artificial intelligence (GAI) on advertising, search, content, and intellectual property rights. Their concerns stem from generative AI’s potential to provide comprehensive content summaries, eliminating the need for users to click through to the publishers' sites. OpenAI CEO Sam Altman has said in the past that the company has used extensive data from publishers under the fair use provision, but that content deals are available, “where warranted.”
Genning up on GenAI
A new report from McKinsey predicts AI will have significant impacts on marketing and sales, particularly in the areas of customer experience (CX), growth, and productivity. The research finds at least one fifth of current marketing and sales operations could be automated by AI. The consultancy firm claims 90% of commercial leaders it surveyed expect to utilise generative AI solutions “often” over the next two years.
Everything AI all at once
OpenAI, the tech company behind ChatGPT, plans to launch a marketplace allowing developers to sell their AI models built on OpenAI's technology. This move could extend OpenAI's technology to a broader customer base, potentially competing with app stores like Salesforce and Microsoft. Amazon Web Services (AWS) divulged its strategy in the AI field, to provide a single access point for companies to utilise a variety of AI models through its Bedrock capability, including a platform for foundational models with applications for enterprise organisations, through to micro businesses.
AI for content, CX, and AI-powered shopping are some of the topics to be discussed at humAIn | human creativity x AI on July 12. Tickets are on sale.
